The policy states that user queries and received responses may be used to train and improve Perplexity's AI models, with an opt-out available through privacy settings or by emailing privacy@perplexity.ai. The default position is that this use applies unless the user actively opts out.
This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes an opt-out default for use of personal interaction data in AI model training, meaning training use proceeds unless users take affirmative action. For EU/EEA users, the adequacy of an opt-out mechanism as opposed to opt-in consent for this processing purpose may require evaluation against GDPR requirements depending on the processing basis asserted.
Interpretive note: The lawful basis asserted under GDPR for AI training data use is not explicitly named in the reviewed policy text, creating uncertainty about whether the opt-out mechanism is sufficient for EU/EEA users.
The updated Privacy Notice establishes more granular disclosure of data collection methods across multiple product areas. Perplexity now explicitly discloses that it collects and stores browsing history and settings in the Comet browser based on consent or legitimate interest, accesses email content through Email Assistant to analyze messages (while stating it does not train AI models on that content), and collects demographic data if users voluntarily upload it. The revised structure also clarifies that local browser data storage occurs on users' devices and that incognito mode does not fully prevent tracking by websites or Perplexity. You can review Comet privacy settings and controls as described in the updated policy.
View change record →Severity upgraded from medium to high, and new opt-out mechanism added with specific contact method and privacy settings option.
View full change record →Under this clause, query content and conversation responses are used for AI model training by default, and users must actively opt out to prevent this use. The opt-out is available via platform privacy settings or by contacting privacy@perplexity.ai.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We may use your interactions with our services, including your queries and the responses you receive, to train, fine-tune, and improve our AI models and services. You may opt out of this use of your data by adjusting your privacy settings or contacting us at privacy@perplexity.ai.Excerpt from Perplexity AI's Privacy Policy
1) REGULATORY LANDSCAPE: This provision implicates GDPR provisions on lawful bases for processing, purpose limitation, and data subject rights, as well as CCPA provisions on use of personal information beyond the disclosed purpose.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision establishes an opt-out default for use of personal interaction data in AI model training, meaning training use proceeds unless users take affirmative action. For EU/EEA users, the adequacy of an opt-out mechanism as opposed to opt-in consent for this processing purpose may require evaluation against GDPR requirements depending on the processing basis asserted.
Under this clause, query content and conversation responses are used for AI model training by default, and users must actively opt out to prevent this use. The opt-out is available via platform privacy settings or by contacting privacy@perplexity.ai.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Perplexity AI.