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By submitting any content to the Peloton Service, users grant Peloton a worldwide, perpetual, irrevocable, royalty-free license to use, copy, distribute, modify, and create derivative works from that content for any commercial or non-commercial purpose, without compensation. Users also waive moral rights and rights of privacy or publicity in submitted content.
This analysis describes what Peloton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a broad license that is perpetual and irrevocable, meaning Peloton retains rights to submitted content even after account deletion or service termination. The waiver of moral rights and publicity rights is a materially distinct component that may interact with state right of publicity statutes depending on jurisdiction.
Interpretive note: The enforceability of the moral rights and publicity rights waiver for minor users (ages 13-17) may vary by jurisdiction, and some state right of publicity statutes may limit waiver by or on behalf of minors.
Under this clause, any content a user submits, including workout posts, comments, feedback, product reviews, and testimonials, is subject to a perpetual, royalty-free license permitting Peloton to use, modify, and commercially exploit that content without compensation or notification. The agreement also requires users to waive moral rights and rights of privacy or publicity in submitted content.
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"You grant Peloton a worldwide, perpetual, irrevocable, non-exclusive, sublicensable (through multiple tiers), transferable royalty-free license and right to use, copy, transmit, distribute, publicly perform and display (through all media now known or later created), edit, modify, and make derivative works from your User Content (including, without limitation, translations) for any purpose whatsoever, commercial or otherwise, without compensation to you. In addition, you waive any so-called "moral rights" or rights of privacy or publicity in your User Content.Excerpt from Peloton's Terms of Service
1) REGULATORY LANDSCAPE: The waiver of rights of privacy and publicity in user content may interact with state right of publicity statutes, including those in California, New York, and Illinois, which may limit the enforceability of contractual waivers, particularly for minor users aged 13-17. The FTC has authority over unfair or deceptive practices in consumer contracts, including representations about how user-generated content will be used commercially. 2) GOVERNANCE EXPOSURE: High. The license scope is unusually broad in its explicit inclusion of feedback, testimonials, and product reviews for marketing and commercial exploitation without compensation or notice. The irrevocable and perpetual nature of the license means content rights are retained by Peloton following account termination, which has data governance implications for organizations with data minimization or right-to-erasure obligations. 3) JURISDICTION FLAGS: The moral rights waiver is particularly relevant in jurisdictions that recognize non-waivable moral rights, though the US does not broadly recognize moral rights outside of visual art under the Visual Artists Rights Act. The right of publicity waiver may face enforceability challenges for minor users in California and Illinois. GDPR right to erasure (Article 17) may interact with the irrevocable license assertion for EU/EEA users, though the document is scoped to US/Canada residents. 4) CONTRACT AND VENDOR IMPLICATIONS: Organizations that allow employees to use Peloton as part of corporate wellness programs should note that employee-submitted content on the platform would be subject to this license. B2B or partnership contexts where Peloton content or user data is used in downstream products should review whether sublicensing rights under this clause create additional obligations. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should evaluate whether the publicity rights waiver is enforceable for users aged 13-17, as parental consent for commercial use of minors' content may be required under applicable state law. Data mapping reviews should account for the fact that User Content license rights survive account deletion, which may create tension with right-to-erasure requests.
Regulatory citations, enforcement risk, and due diligence action items.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This provision establishes a broad license that is perpetual and irrevocable, meaning Peloton retains rights to submitted content even after account deletion or service termination. The waiver of moral rights and publicity rights is a materially distinct component that may interact with state right of publicity statutes depending on jurisdiction.
Under this clause, any content a user submits, including workout posts, comments, feedback, product reviews, and testimonials, is subject to a perpetual, royalty-free license permitting Peloton to use, modify, and commercially exploit that content without compensation or notification. The agreement also requires users to waive moral rights and rights of privacy or publicity in submitted content.
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