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By uploading any content to Peacock, users grant the platform a perpetual, irrevocable, royalty-free, sublicensable worldwide license to use, adapt, distribute, and commercially exploit that content, including the user's name, likeness, and voice, across any current or future media, without additional consent or payment. This license survives account deletion and termination.
This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision asserts rights over biometric and identity-adjacent attributes, specifically name, likeness, and voice, through a license structure that is irrevocable and survives account closure, with sublicensing rights extending through multiple tiers including to third-party sites and platforms, creating a persistent rights grant that legal teams should evaluate against right-of-publicity statutes and applicable data protection frameworks.
This clause establishes that any content a user uploads, including video or audio content in which the user appears or speaks, is subject to a royalty-free, perpetual license that Peacock can sublicense to third parties and exploit commercially without further notice or compensation to the user. The agreement separately states that deletion of user-generated content from the Peacock Service does not require third parties who previously accessed that content to delete it.
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"You hereby grant us a perpetual, irrevocable, worldwide, royalty-free, fully paid-up, sub-licensable through multiple tiers (including to other users of the Peacock Service), transferable, non-exclusive license to use, reproduce, adapt, prepare derivative works based on, publicly display, publicly perform, distribute, incorporate in other works, and/or otherwise exploit, in whole or in part, User-Generated Content (including your name, likeness and voice as it appears in that User-Generated Content) in any manner and any media now known or hereafter developed, without further notice to you and without the requirement of compensation or additional permission from you or any other person or entity.Excerpt from Peacock's Terms of Use
1. REGULATORY LANDSCAPE: This provision engages right-of-publicity statutes in California, New York, Illinois (Right of Publicity Act), and other states that restrict commercial exploitation of name, likeness, and voice without consent; the license itself constitutes the consent mechanism, but adequacy of disclosure at upload may be scrutinized under state consumer protection frameworks. The Illinois Biometric Information Privacy Act may be implicated if voice data is processed in a manner that constitutes a biometric identifier under that statute. The FTC Act's prohibition on unfair or deceptive practices is relevant to whether the scope of this license is adequately disclosed to average consumers at the point of upload. 2. GOVERNANCE EXPOSURE: High. The irrevocable, perpetual, sublicensable nature of the license, combined with its extension to name, likeness, and voice, creates sustained exposure under right-of-publicity law and emerging state biometric privacy statutes. The provision also asserts that Peacock retains rights to use UGC after account deletion and after UGC is removed from the platform, which may conflict with deletion and erasure rights asserted under California Consumer Privacy Act and similar state frameworks. 3. JURISDICTION FLAGS: Illinois BIPA creates heightened exposure if voice data uploaded through the service is processed in a manner that triggers biometric identifier classification. California right-of-publicity law and the CCPA's treatment of personal information in the context of commercial licensing warrants specific review. EU and UK moral rights frameworks are not directly applicable given the U.S.-only service scope, but the moral rights waiver in Section 4.5.1 may affect users who access the service from U.S. territories with distinct legal frameworks. 4. CONTRACT AND VENDOR IMPLICATIONS: The multi-tier sublicensing right means that content uploaded by users can be redistributed to downstream third-party platforms and services without individual notification. Enterprises or partners integrating Peacock UGC capabilities into their own platforms should assess whether this sublicensing chain creates obligations or risks under their own user agreements and applicable data protection frameworks. 5. COMPLIANCE CONSIDERATIONS: Legal teams should assess whether the disclosure of this license scope at the point of upload, rather than only in the Terms of Service, satisfies state consumer protection and right-of-publicity disclosure requirements. A data mapping exercise should be conducted to identify whether voice data collected through UGC uploads triggers BIPA or similar biometric frameworks. The interaction between this perpetual license and CCPA deletion request workflows should be documented, including the basis on which Peacock retains licensed rights after responding to deletion requests.
Regulatory citations, enforcement risk, and due diligence action items.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This provision asserts rights over biometric and identity-adjacent attributes, specifically name, likeness, and voice, through a license structure that is irrevocable and survives account closure, with sublicensing rights extending through multiple tiers including to third-party sites and platforms, creating a persistent rights grant that legal teams should evaluate against right-of-publicity statutes and applicable data protection frameworks.
This clause establishes that any content a user uploads, including video or audio content in which the user appears or speaks, is subject to a royalty-free, perpetual license that Peacock can sublicense to third parties and exploit commercially without further notice or compensation to the user. The agreement separately states that deletion of user-generated content from the Peacock Service does …
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