The terms characterize personalized recommendations and targeted advertising as integral components of the service, and frame the user's act of using the service as a direction to Peacock to process the user's data for personalization and advertising purposes as described in the Privacy Policy. This framing is operative for all service tiers, including ad-supported tiers.
This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
By characterizing data processing for personalization and advertising as a user-directed request inherent in using the service, this provision structures consent as embedded in service use rather than as a separate affirmative act, which may interact with consent requirements under state privacy laws that require opt-in consent for certain categories of data processing or targeted advertising.
Interpretive note: The adequacy of service-use consent framing under applicable state opt-in consent requirements is legally contested and varies by jurisdiction and data category; the operative privacy disclosures are in the Privacy Policy, which is not reproduced in this document.
Under this clause, using the Peacock Service constitutes a direction to Peacock to process the user's data for personalization and targeted advertising as described in the Privacy Policy. The specific data categories processed and the choices available to users are governed by the Privacy Policy, which is incorporated by reference but not reproduced in this document.
Cross-platform context
See how other platforms handle Personalization and Ad-Supported Tier Data Processing and similar clauses.
Compare across platforms →"The personalized recommendations offered as part of the Peacock Service and targeted advertising included in certain Service Tiers enable us to provide you with Content (including recommending relevant Content) and features that may otherwise be unavailable to you or difficult to find and are integral to the Peacock Service and these Terms of Service. The Peacock Service also analyzes your data to improve the services offered, and such continuous improvement is an integral part of the Peacock Service. By using the Peacock Service, you are requesting and directing us to provide you with a personalized (and, if applicable, ad-supported) Peacock Service that processes data as described in our Privacy Policy, subject to any choices and rights described therein.Excerpt from Peacock's Terms of Use
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By characterizing data processing for personalization and advertising as a user-directed request inherent in using the service, this provision structures consent as embedded in service use rather than as a separate affirmative act, which may interact with consent requirements under state privacy laws that require opt-in consent for certain categories of data processing or targeted advertising.
Under this clause, using the Peacock Service constitutes a direction to Peacock to process the user's data for personalization and targeted advertising as described in the Privacy Policy. The specific data categories processed and the choices available to users are governed by the Privacy Policy, which is incorporated by reference but not reproduced in this document.
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