The terms expressly prohibit users from using any Peacock content for the purpose of training, developing, or improving any AI tool, model, system, or platform, whether directly or indirectly. This prohibition is stated without carve-outs for research, personal use, or non-commercial purposes.
This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision asserts a categorical prohibition on AI training use of Peacock content, which applies to all content categories accessible through the service and covers indirect training uses, creating compliance obligations for any developer, researcher, or organization that accesses Peacock content and operates AI development workflows.
Interpretive note: The term 'indirectly' in the prohibition creates interpretive ambiguity regarding which AI-adjacent data processing workflows are covered, and the interaction between this contractual prohibition and fair use doctrine under the Copyright Act is legally unsettled.
Under this clause, using any Peacock content, including video, audio, images, or text, to train or improve any AI system is prohibited regardless of the purpose or commercial nature of the AI project. Violation of this restriction is subject to the account suspension and termination provisions in Section 5.3.
Cross-platform context
See how other platforms handle AI Training Content Prohibition and similar clauses.
Compare across platforms →"you may not use any Content for the purpose of directly or indirectly training, developing, or improving a software tool or service, including any artificial intelligence tool, model, system, or platform.Excerpt from Peacock's Terms of Use
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This provision asserts a categorical prohibition on AI training use of Peacock content, which applies to all content categories accessible through the service and covers indirect training uses, creating compliance obligations for any developer, researcher, or organization that accesses Peacock content and operates AI development workflows.
Under this clause, using any Peacock content, including video, audio, images, or text, to train or improve any AI system is prohibited regardless of the purpose or commercial nature of the AI project. Violation of this restriction is subject to the account suspension and termination provisions in Section 5.3.
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