Peacock · Peacock Privacy Policy · View original document ↗

Use of Information for Personalized Content and Advertising

High severity Medium confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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Recent governance activity Peacock recorded 3 documented changes in the last 30 days.
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This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

User data directly drives both content personalization and targeted advertising, meaning behavioral and interest data is used for commercial purposes beyond service delivery.

Interpretive note: The excerpt contains an ellipsis between the two stated uses, suggesting additional uses may be described in the full policy that are not captured in the canonical claim.

Consumer impact (what this means for users)

Your information is used by Peacock to personalize your content experience and to serve you advertising, including targeted advertising, based on your activities and interests.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Instacart Medium

We use your Personal Information to (a) help maintain the security and integrity of the Services, (b) detect, prevent, investigate, and protect you, our business, our users, and others from fraud...

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
providing you with customized product experience, including personalized newsletters, viewing and other content recommendations...providing you with advertising, including targeted advertising, based on your activities and interests

— Excerpt from Peacock's Peacock Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Peacock Privacy Policy
Entity
Peacock
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-040473
Document ID
CA-D-00387
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2cdc229ac08b3e081699897076910c614c6ae52dd1b1a617b092af586772d616
Analysis generated
May 7, 2026 15:46 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Peacock
Document: Peacock Privacy Policy
Record ID: CA-P-040473
Captured: 2026-05-07 15:46:16 UTC
SHA-256: 2cdc229ac08b3e08…
URL: https://conductatlas.com/platform/peacock/peacock-privacy-policy/provision/CA-P-040473/use-of-information-for-personalized-content-and-advertising/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Peacock's Use of Information for Personalized Content and Advertising clause do?

User data directly drives both content personalization and targeted advertising, meaning behavioral and interest data is used for commercial purposes beyond service delivery.

How does this clause affect you?

Your information is used by Peacock to personalize your content experience and to serve you advertising, including targeted advertising, based on your activities and interests.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Peacock?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peacock.