Provision record
Peacock · Peacock Privacy Policy · View original document ↗

Use of Information for Personalized Content and Advertising

Medium confidence Common · 273 of 343 platforms
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This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

User data directly drives both content personalization and targeted advertising, meaning behavioral and interest data is used for commercial purposes beyond service delivery.

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Interpretive note: The excerpt contains an ellipsis between the two stated uses, suggesting additional uses may be described in the full policy that are not captured in the canonical claim.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Your information is used by Peacock to personalize your content experience and to serve you advertising, including targeted advertising, based on your activities and interests.

How other platforms handle this

Boston Dynamics

prevent and detect fraud against you and us

RunPod

We may use your personal information to: provide the Service; enable security features of the Service; establish and maintain your user profile on the Service; facilitate social features of the Service...

Uber

Uber uses cookies and similar technologies for purposes such as: Authenticating users Remembering user preferences... Delivering and measuring the effectiveness of advertising campaigns...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
providing you with customized product experience, including personalized newsletters, viewing and other content recommendations...providing you with advertising, including targeted advertising, based on your activities and interests

Excerpt from Peacock's Privacy Policy

Provision details

Document information
Document
Peacock Privacy Policy
Entity
Peacock
Date stated by the document
Nov. 17, 2025
As printed in Peacock’s text (version CA-V-007590), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
April 19, 2026
Text quoted from version
CA-V-006728, captured Sept. 11, 2026
Record ID
CA-P-040473
Document ID
CA-D-000387
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-006728)
a0fb8d2e2361cbeec0772484c66890dc48ea225b996eada1d2f1475106a08075
Analysis generated
May 7, 2026 15:46 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-006728, captured Sept. 11, 2026 (checked Oct. 5, 2026)
Not the current version. The document's current version is CA-V-007590, captured Oct. 16, 2026; this clause has not been re-checked against it.
Citation Record
Entity: Peacock
Document: Peacock Privacy Policy
Record ID: CA-P-040473
Version: CA-V-006728
Captured: 2026-09-11 00:51:00 UTC
SHA-256: a0fb8d2e2361cbee…
URL: https://conductatlas.com/platform/peacock/peacock-privacy-policy/provision/CA-P-040473/use-of-information-for-personalized-content-and-advertising/
Accessed: Nov. 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Peacock's Use of Information for Personalized Content and Advertising clause do?

User data directly drives both content personalization and targeted advertising, meaning behavioral and interest data is used for commercial purposes beyond service delivery.

How does this clause affect you?

Your information is used by Peacock to personalize your content experience and to serve you advertising, including targeted advertising, based on your activities and interests.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with Peacock?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peacock.