Peacock · Peacock Privacy Policy · View original document ↗

Disclosure to Advertising Partners for Targeted Advertising

High severity Medium confidence Explicitdocumentlanguage Common · 289 of 352 platforms
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This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The disclosure extends to third-party platforms, meaning user data shared for advertising purposes reaches entities outside Peacock's direct control.

Interpretive note: The excerpt contains ellipses, indicating that data categories and other details may be more extensive than what is quoted. The canonical claim reflects only what appears in the excerpt.

Consumer impact (what this means for users)

Peacock may share specific categories of your data — including hashed contact information, device identifiers, and usage data — with advertising partners for targeted marketing on Peacock and third-party platforms.

How other platforms handle this

Adobe Medium

The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.

Webull Medium

disclosure is required by a third-party to complete a transaction initiated by the user

Squarespace Medium

If we're involved in a reorganization, merger, acquisition, sale of some or all of our assets or other business transaction, depending on the circumstances, we may disclose any of the information described in Section 2 above...

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▸ View Original Clause Language DOCUMENT RECORD
"
We may disclose information to better tailor marketing and advertising on our Services and on third-party platforms...hashed contact information, user-generated content, device information and identifiers, connection and usage data...

— Excerpt from Peacock's Peacock Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Peacock Privacy Policy
Entity
Peacock
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-040482
Document ID
CA-D-00387
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2cdc229ac08b3e081699897076910c614c6ae52dd1b1a617b092af586772d616
Analysis generated
May 7, 2026 15:46 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Peacock
Document: Peacock Privacy Policy
Record ID: CA-P-040482
Captured: 2026-05-07 15:46:16 UTC
SHA-256: 2cdc229ac08b3e08…
URL: https://conductatlas.com/platform/peacock/peacock-privacy-policy/provision/CA-P-040482/disclosure-to-advertising-partners-for-targeted-advertising/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Peacock's Disclosure to Advertising Partners for Targeted Advertising clause do?

The disclosure extends to third-party platforms, meaning user data shared for advertising purposes reaches entities outside Peacock's direct control.

How does this clause affect you?

Peacock may share specific categories of your data — including hashed contact information, device identifiers, and usage data — with advertising partners for targeted marketing on Peacock and third-party platforms.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.

Is ConductAtlas affiliated with Peacock?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peacock.