Paramount+ may collect your precise physical location through your phone's GPS or Wi-Fi and use it for targeted advertising and content delivery.
This analysis describes what Paramount+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational basis for location-based service delivery and personalization. Location data collection enables the service to target content and advertising based on user geography.
Paramount+ may track your precise physical location via GPS or Wi-Fi and use this data for advertising targeting, meaning the company knows not just what you watch but where you are when you watch it, enabling highly granular behavioral profiling.
How other platforms handle this
Depending on the Service's functionality, we collect regional geolocation data.
You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.
NIM container releases that collect data, collect it for the following purposes: (a) to properly configure and optimize products for use with Software; and (b) to improve NVIDIA products and services.
"We may collect information about your precise or approximate location, including through your device's GPS, Wi-Fi signals, or IP address, to provide location-based services and to deliver content, advertising, and other information relevant to your location.Excerpt from Paramount+'s Privacy Policy
REGULATORY FRAMEWORK: Precise geolocation is 'sensitive personal information' under CPRA (Cal.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The provision establishes the operational basis for location-based service delivery and personalization. Location data collection enables the service to target content and advertising based on user geography.
Paramount+ may track your precise physical location via GPS or Wi-Fi and use this data for advertising targeting, meaning the company knows not just what you watch but where you are when you watch it, enabling highly granular behavioral profiling.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Paramount+.