Paramount+ may collect your precise physical location through your phone's GPS or Wi-Fi and use it for targeted advertising and content delivery.
Paramount+ may track your precise physical location via GPS or Wi-Fi and use this data for advertising targeting, meaning the company knows not just what you watch but where you are when you watch it, enabling highly granular behavioral profiling.
Cross-platform context
See how other platforms handle Geolocation Data Collection and similar clauses.
Compare across platforms →Precise geolocation data is classified as sensitive personal information under CPRA and many other privacy frameworks, requiring heightened consent and opt-out rights — its use for advertising purposes is particularly intrusive and may surprise users who simply signed up to watch television.
REGULATORY FRAMEWORK: Precise geolocation is 'sensitive personal information' under CPRA (Cal. Civ. Code §1798.121), granting California consumers the right to limit its use and disclosure. GDPR Art. 9 does not directly cover location data, but Art. 5(1)(c) data minimization and Art. 6 lawful basis requirements apply. The FTC Act Section 5 and FTC's 2023 policy statement on commercial surveillance apply. State laws in Illinois, Washington (My Health MY Data Act), and Texas also address sensitive data categories.
Compliance intelligence locked
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