Provision record
Oscar Health · Oscar Health Privacy Policy · View original document ↗

Third-Party Advertising Cookies and Cross-Site Tracking

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Document Record

What it is

The policy states that Oscar uses third-party advertising cookies and related technologies to share identifying information and online activity with advertising partners for interest-based advertising, and that ad technology companies may track users across multiple websites over time. The policy explicitly states this advertising activity does not involve Protected Health Information.

This analysis describes what Oscar Health's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes that cross-site behavioral tracking and sharing of online activity with advertising partners occurs through Oscar's Sites; the policy provides an opt-out mechanism via the 'Your Privacy Choices' footer link and states that GPC signals are processed, though it acknowledges GPC technology is not fully developed and not supported by all browsers.

Consumer impact (what this means for users)

Under this provision, identifying information and online activity from Oscar's Sites may be shared with advertising partners who track users across multiple websites to build interest-based profiles. Users may opt out by selecting 'Your Privacy Choices' in the site footer, toggling off Targeting Cookies, and confirming choices; this process must be repeated on each browser and device.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Go to hioscar.com, scroll to the page footer, select 'Your Privacy Choices', select 'Targeting Cookies', use the toggle to block third-party advertising cookies, and select 'Confirm My Choices'. The policy states this must be done separately on each browser and device.

Cross-platform context

See how other platforms handle Third-Party Advertising Cookies and Cross-Site Tracking and similar clauses.

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▸ View Original Clause Language DOCUMENT RECORD
"
We may use certain cookies known as third-party advertising cookies or 'Targeting Cookies' as well as other advertising techniques (that do not involve Protected Health Information) to share limited identifying information including Online User Activity with advertising partners to provide you with advertising about products and services tailored to your interests. You may see our ads on other websites or mobile apps through this technique, since it enables us to target our messaging to users considering demographic data, users' inferred interests and browsing context. In similar fashion, ad technology companies track users' online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies.

Excerpt from Oscar Health's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1) REGULATORY LANDSCAPE: This provision implicates CCPA and CPRA opt-out of sale or sharing requirements, the FTC Act's authority over unfair or deceptive advertising practices, and state consumer privacy statutes in the approximately eighteen additional …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Provision details

Document information
Document
Oscar Health Privacy Policy
Entity
Oscar Health
Document last updated
May 5, 2026
Tracking information
First tracked
July 12, 2026
Last verified
July 12, 2026
Record ID
CA-P-074465
Document ID
CA-D-00432
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
9cf70102af4c09ed4faec02acb9596f491854ddc50184ee213c31d17f4efbccc
Analysis generated
July 12, 2026 16:57 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Oscar Health
Document: Oscar Health Privacy Policy
Record ID: CA-P-074465
Captured: 2026-07-12 16:57:17 UTC
SHA-256: 9cf70102af4c09ed…
URL: https://conductatlas.com/platform/oscar-health/oscar-health-privacy-policy/provision/CA-P-074465/third-party-advertising-cookies-and-cross-site-tracking/
Accessed: Sept. 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Oscar Health's Third-Party Advertising Cookies and Cross-Site Tracking clause do?

This provision establishes that cross-site behavioral tracking and sharing of online activity with advertising partners occurs through Oscar's Sites; the policy provides an opt-out mechanism via the 'Your Privacy Choices' footer link and states that GPC signals are processed, though it acknowledges GPC technology is not fully developed and not supported by all browsers.

How does this clause affect you?

Under this provision, identifying information and online activity from Oscar's Sites may be shared with advertising partners who track users across multiple websites to build interest-based profiles. Users may opt out by selecting 'Your Privacy Choices' in the site footer, toggling off Targeting Cookies, and confirming choices; this process must be repeated on each browser and device.

Is ConductAtlas affiliated with Oscar Health?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Oscar Health.