Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has authority over deceptive tracking practices under Section 5 of the FTC Act, including undisclosed or inadequately disclosed use of third-party tracking technologies.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': 'California residents can file complaints regarding non-compliant cookie opt-out mechanisms under CPRA with the California Privacy Protection Agency or California AG.', 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Cookie and Tracking Technology Use clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Cookie and Tracking Technology Use clauses across approximately 9 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Cookie and Tracking Technology Use — Notion

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What it is

Notion and its advertising partners use cookies and tracking pixels on its website to monitor your behavior, including the advertising tracker scripts from Facebook, Google, LinkedIn, and Twitter that are embedded on the site.

Consumer impact (what this means for users)

Advertising tracking pixels from Facebook, Google, LinkedIn, and Twitter are active on Notion's website, meaning these companies may be tracking your visits to Notion's privacy policy page and other pages regardless of whether you are logged in.

Cross-platform context

See how other platforms handle Cookie and Tracking Technology Use and similar clauses.

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Why it matters (compliance & risk perspective)

These tracking technologies allow third parties to follow your activity across the internet beyond just Notion, and EU/UK law requires explicit consent before these cookies are set.

View original clause language

We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about you when you interact with our Services, including information about your browsing behavior, and other usage data. We may also allow third parties to collect information about your online activities through cookies and other tracking technologies.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision engages ePrivacy Directive Art. 5(3) (consent required for non-essential cookies in EU), UK PECR Reg. 6 (same requirement for UK), GDPR Art. 6 (lawful basis for processing data collected via cookies), CPRA §1798.120 (opt-out of sharing via cookies for cross-context behavioral advertising). The presence of active Facebook Pixel, Google Ads, LinkedIn Insight, Twitter/X pixel, and Marketo Munchkin scripts is directly evidenced by the page's HTML.

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Applicable agencies

FTC

The FTC has authority over deceptive tracking practices under Section 5 of the FTC Act, including undisclosed or inadequately disclosed use of third-party tracking technologies.
File a complaint →
State AG

California residents can file complaints regarding non-compliant cookie opt-out mechanisms under CPRA with the California Privacy Protection Agency or California AG.
File a complaint →

Provision details

Document information

Document

Notion Privacy Policy

Entity

Notion

Document last updated

April 29, 2026

Tracking information

First tracked

April 18, 2026

Last verified

April 18, 2026

Record ID

CA-P-002963

Document ID

CA-D-00194

Evidence Provenance

Source URL

https://www.notion.so/Privacy-Policy-3468d120cf614d4c9014c09f6adc9091

Wayback Machine

View archived versions →

SHA-256

19124e500c0301004915f6489b9f4ed5fc2ea18b26806827ad7af6913f2dd772

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Notion | Document: Notion Privacy Policy | Record: CA-P-002963
Captured: 2026-04-18 11:11:47 UTC | SHA-256: 19124e500c030100…
URL: https://conductatlas.com/platform/notion/notion-privacy-policy/cookie-and-tracking-technology-use/
Accessed: May 2, 2026

Classification

Severity

High

Cookie and Tracking Technology Use