Noom · Noom Privacy Policy

Use of Cookies and Tracking Technologies

Medium severity
Share 𝕏 Share in Share

Why it matters

Tracking technologies can build a detailed profile of your behavior across the web, including on health-related content, which can be used to serve targeted ads or shared with advertising networks.

Consumer impact

Noom collects highly sensitive health and wellness data — including weight, dietary habits, biometric data, and mental health information — and shares it with advertising and analytics partners, creating meaningful privacy exposure for users. Users in California and several other states have the right to access, delete, or opt out of the sale or sharing of their personal data. You can submit a data deletion or opt-out request via Noom's privacy request form at https://www.noom.com/noom-privacy-policy/ or by emailing privacy@noom.com.

Applicable agencies

  • FTC
    The FTC has regulatory authority over deceptive tracking practices and the use of health-related behavioral data for advertising through third-party cookies and pixels.
    File a complaint →

Provision details

Document information
Document
Noom Privacy Policy
Entity
Noom
Document last updated
March 24, 2026
Tracking information
First tracked
March 24, 2026
Last verified
March 24, 2026
Record ID
CA-P-001849
Document ID
CA-D-00397
Evidence Provenance
Source URL
Wayback Machine
SHA-256
a0379f647f8b25f93b2d2c66eb4a79effe9179862952dd8f6dbf28df7f5e2b61
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Noom | Document: Noom Privacy Policy | Record: CA-P-001849
Captured: 2026-03-24 07:12:11 UTC | SHA-256: a0379f647f8b25f9…
URL: https://conductatlas.com/platform/noom/noom-privacy-policy/use-of-cookies-and-tracking-technologies/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

Other provisions in this document