The policy explicitly states that the website may sell sensitive personal data, and that users have a right to opt out of the sale or sharing of their personal information and to limit use of sensitive personal information to service delivery purposes only.
This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision constitutes a formal notice under CPRA and analogous state statutes that sensitive personal information, which the policy defines to include health data and demographic data such as racial or ethnic origin and religion, may be sold to third parties, including advertising partners. The opt-out right is available but requires affirmative user action through the 'Your Privacy Choices' mechanism.
The agreement discloses that sensitive personal data, including health and demographic information, may be sold or shared with advertising and marketing partners, and that users may opt out of this disclosure by visiting the 'Your Privacy Choices' page. Without taking this opt-out action, the terms authorize continued sale or sharing of sensitive personal information for marketing and advertising purposes.
Cross-platform context
See how other platforms handle Sale of Sensitive Personal Data to Advertising Partners and similar clauses.
Compare across platforms →"NOTICE: This website may sell your sensitive personal data. You have a right to opt-out from the 'sale' or 'sharing' of your personal information. You also have a right to limit our use of sensitive personal information for purposes other than to provide Noom. Please visit Your Privacy Choices if you do not wish for us or our partners to share information relating to you and your use of Noom for marketing and advertising purposes.Excerpt from Noom's Privacy Policy
(1) REGULATORY LANDSCAPE: The explicit notice that 'this website may sell your sensitive personal data' is a disclosure required under CPRA for businesses that sell or share sensitive personal information.
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This provision constitutes a formal notice under CPRA and analogous state statutes that sensitive personal information, which the policy defines to include health data and demographic data such as racial or ethnic origin and religion, may be sold to third parties, including advertising partners. The opt-out right is available but requires affirmative user action through the 'Your Privacy Choices' mechanism.
The agreement discloses that sensitive personal data, including health and demographic information, may be sold or shared with advertising and marketing partners, and that users may opt out of this disclosure by visiting the 'Your Privacy Choices' page. Without taking this opt-out action, the terms authorize continued sale or sharing of sensitive personal information for marketing and advertising purposes.
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