The policy discloses that third-party advertising and analytics companies collect cookie IDs, device IDs, IP addresses, geolocation data, log data, and inferences directly through Noom's website and apps, and may combine this data with information collected across other websites and applications for their own purposes.
This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes third parties to conduct independent data collection through Noom's platform infrastructure, with those third parties permitted to combine the collected data with data from other sources for purposes beyond Noom's own stated uses. The policy notes this may constitute a 'sale' or 'sharing' under state privacy laws, and the cross-site data combination disclosed here may affect user data profiles beyond Noom's direct control.
Under this provision, third-party advertising and analytics companies, including Google Analytics as named in the policy, collect user identifiers, geolocation data, and behavioral data directly through Noom's platform and may combine that data across multiple websites and apps for their own analytics and advertising purposes. Users can adjust preferences for targeted advertising through the Cookie Policy settings and the 'Your Privacy Choices' opt-out mechanism.
Cross-platform context
See how other platforms handle Third-Party Advertising Data Flows via Cookies and Device IDs and similar clauses.
Compare across platforms →"Third party analytics and advertising companies also collect personal data through our website and apps, including identifiers and device information (such as cookie IDs, device IDs, and IP address), geolocation data, log data, and inferences based on and associated with that data, as described in our Cookie Policy. These third-parties may combine this data across multiple sites to improve analytics for their own purposes and for others.Excerpt from Noom's Privacy Policy
(1) REGULATORY LANDSCAPE: Third-party advertising data collection through platform infrastructure engages CPRA provisions on data sharing and sale; GDPR requirements for consent to non-essential cookies under ePrivacy Directive (where applicable); FTC Act provisions on third-party …
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This provision authorizes third parties to conduct independent data collection through Noom's platform infrastructure, with those third parties permitted to combine the collected data with data from other sources for purposes beyond Noom's own stated uses. The policy notes this may constitute a 'sale' or 'sharing' under state privacy laws, and the cross-site data combination disclosed here may affect user …
Under this provision, third-party advertising and analytics companies, including Google Analytics as named in the policy, collect user identifiers, geolocation data, and behavioral data directly through Noom's platform and may combine that data across multiple websites and apps for their own analytics and advertising purposes. Users can adjust preferences for targeted advertising through the Cookie Policy settings and the 'Your …
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