The policy authorizes Noom to use all collected data categories, including sensitive information such as health data, sensitive demographic data, account credentials, and in-app communications content, for the development of AI and machine learning products and services.
This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes use of the full scope of collected sensitive data, including health data and demographic data, for AI and machine learning development purposes, which extends beyond the direct service delivery context and may require distinct legal basis evaluation under GDPR Article 9 and emerging AI governance frameworks.
Under this provision, all data categories Noom collects, including health data, sensitive demographic data, and in-app communications, may be used to develop new AI and machine learning products and services, not only to deliver the existing Noom service. This use is listed as a stated purpose applicable to sensitive information categories.
Cross-platform context
See how other platforms handle AI and Machine Learning Development Use of All Data Categories and similar clauses.
Compare across platforms →"Product improvement, development, and research. To improve our products and services and develop new products and services (including AI/ML) and conduct user research (surveys, interviews). Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, inferences. Sensitive Information: Account access information, sensitive demographic data, contents of communications, health data.Excerpt from Noom's Privacy Policy
(1) REGULATORY LANDSCAPE: Use of sensitive personal data for AI and machine learning development engages GDPR Articles 5, 6, and 9 (lawfulness, purpose limitation, and special categories); the EU AI Act to the extent AI …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision authorizes use of the full scope of collected sensitive data, including health data and demographic data, for AI and machine learning development purposes, which extends beyond the direct service delivery context and may require distinct legal basis evaluation under GDPR Article 9 and emerging AI governance frameworks.
Under this provision, all data categories Noom collects, including health data, sensitive demographic data, and in-app communications, may be used to develop new AI and machine learning products and services, not only to deliver the existing Noom service. This use is listed as a stated purpose applicable to sensitive information categories.
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