You are prohibited from using Netflix content or the Netflix service in any way that involves building, training, testing, or improving AI or machine learning tools — including simply using the service to benchmark AI systems.
This is a broad and non-standard restriction that goes beyond copyright protection and could affect researchers, journalists, developers, and even ordinary users whose third-party apps may use AI features in the background.
The provision was reformatted with a numbered clause marker '(ix)' added at the beginning.
View full change record →This provision prohibits using Netflix's platform or content in connection with any AI or machine learning activity, which is unusually broad and could restrict legitimate research, academic study, or use of AI-powered third-party tools — creating legal risk for developers and researchers who interact with Netflix's service.
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1) REGULATORY FRAMEWORK: This provision engages copyright law — specifically the Berne Convention and national implementations — as well as the EU AI Act (Regulation 2024/1689), which includes provisions on training data transparency and copyright exceptions for text and data mining (EU Directive 2019/790, Art. 3-4). In the US, fair use doctrine (17 U.S.C. §107) may limit the enforceability of contractual prohibitions on AI-related uses of publicly accessible content. Singapore's Copyright Act 2021 includes a computational data analysis exception (s. 244) that may partially override this contractual prohibition. The breadth of 'benchmarking or validation' language has not been judicially tested. 2)
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Watch NetflixThis is a broad and non-standard restriction that goes beyond copyright protection and could affect researchers, journalists, developers, and even ordinary users whose third-party apps may use AI features in the background.
This provision prohibits using Netflix's platform or content in connection with any AI or machine learning activity, which is unusually broad and could restrict legitimate research, academic study, or use of AI-powered third-party tools — creating legal risk for developers and researchers who interact with Netflix's service.
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