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The agreement states that Mixpanel's services are not intended for users under 13 and provides a contact mechanism for parents or guardians who believe their child's data has been collected, but does not describe an active age verification mechanism.
This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes an age 13 minimum for service use consistent with COPPA thresholds but does not describe technical or procedural controls for preventing collection of data from users under 13. The CCPA section separately confirms no actual knowledge of sale or sharing of under-16 personal information.
Interpretive note: The absence of a described age verification mechanism means the practical enforcement of this provision depends on implementation details not disclosed in the policy.
Under this clause, Mixpanel's services are designated as not intended for children under 13, and parents or guardians may contact Mixpanel if they believe prohibited data collection has occurred. The policy does not describe active age verification or screening measures implemented at point of data collection.
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"Our Services are not intended for use by anyone under 13 years of age. If you are a parent or guardian of a child from whom you believe we have collected Personal Information in a manner prohibited by law, please contact us.Excerpt from Mixpanel's Privacy Statement
(1) REGULATORY LANDSCAPE: This provision implicates the Children's Online Privacy Protection Act (COPPA), which prohibits collection of personal information from children under 13 without verifiable parental consent. The FTC enforces COPPA and has issued guidance on operator obligations including age-gating and parental notice requirements. The CCPA includes a separate prohibition on sale or sharing of personal information of children under 16 without opt-in consent. (2) GOVERNANCE EXPOSURE: Low for Mixpanel's direct services given the B2B analytics platform context. However, because Mixpanel's tracking code may be deployed by customers on consumer-facing applications used by minors, the B2B customers deploying Mixpanel may face heightened COPPA exposure if they serve audiences that include children under 13. (3) JURISDICTION FLAGS: COPPA applies across the United States. GDPR Article 8 establishes age-appropriate consent thresholds for digital services in the EU, which vary by member state between 13 and 16. The UK Age Appropriate Design Code applies to services likely to be accessed by children. (4) CONTRACT AND VENDOR IMPLICATIONS: B2B customers that operate platforms serving or likely to be accessed by minors should assess whether their DPA with Mixpanel addresses COPPA obligations and whether Mixpanel's data collection scope on their platforms is limited or filtered to exclude children's data. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should evaluate whether Mixpanel's B2B customer agreements include representations and warranties from customers that their platforms are not directed to children under 13; confirm whether Mixpanel's own properties are subject to COPPA obligations; and assess whether GDPR Article 8 and UK Age Appropriate Design Code obligations are addressed in EU and UK deployments.
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The provision establishes an age 13 minimum for service use consistent with COPPA thresholds but does not describe technical or procedural controls for preventing collection of data from users under 13. The CCPA section separately confirms no actual knowledge of sale or sharing of under-16 personal information.
Under this clause, Mixpanel's services are designated as not intended for children under 13, and parents or guardians may contact Mixpanel if they believe prohibited data collection has occurred. The policy does not describe active age verification or screening measures implemented at point of data collection.
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