Get the weekly research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean. No account.
The agreement authorizes transfer of users' personal data to acquirers or counterparties in connection with mergers, acquisitions, divestitures, financing transactions, and insolvency, bankruptcy, or receivership proceedings, including during negotiation phases prior to transaction completion.
This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision permits personal data disclosure during transaction negotiations as well as on transaction completion, and expressly covers insolvency and bankruptcy scenarios where data may transfer to creditors or administrators outside the ordinary commercial relationship.
Under this clause, personal data collected by Mixpanel may be transferred to another entity during or following a corporate transaction including a merger, acquisition, divestiture, or insolvency proceeding. The agreement does not describe a mechanism for user notification following such a transfer.
Cross-platform context
See how other platforms handle Business Transfer and Insolvency Data Transfer and similar clauses.
Compare across platforms →Monitoring
Mixpanel has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"For a corporate transaction (or negotiation of a corporate transaction) involving a proposed or actual sale or transfer of all or a part of our business or assets (corporate transaction may include, for example, any merger, financing, acquisition, divestiture or dissolution transaction or proceeding). We may transfer your personal data in the event of an insolvency, bankruptcy, or receivership.Excerpt from Mixpanel's Privacy Statement
(1) REGULATORY LANDSCAPE: This provision implicates GDPR Article 6 requirements for a lawful basis for processing in the context of business transfers, where legitimate interests is a commonly asserted basis. Under CCPA, business transfer disclosures must be made to consumers. FTC guidance on data transfer in M&A contexts is relevant. In insolvency, the treatment of personal data as an asset may engage specific statutory frameworks in the EU and UK. Relevant authorities include EU DPAs, the UK ICO, and the FTC. (2) GOVERNANCE EXPOSURE: Low to Medium. Business transfer clauses are standard across the industry. The express inclusion of negotiation-phase disclosures and insolvency scenarios is worth noting for due diligence purposes. GDPR may require that any acquirer provide fresh notice to EU data subjects or rely on a lawful basis independent of the original controller's basis. (3) JURISDICTION FLAGS: EU and UK users face heightened exposure to the extent that a business transfer results in personal data being processed by a new controller with a different legal basis or in a different jurisdiction. Insolvency scenarios may require DPA notification in some EU member states. California residents are entitled to notice of the categories of data transferred in a business sale context. (4) CONTRACT AND VENDOR IMPLICATIONS: B2B customers should assess whether their DPA with Mixpanel addresses data handling obligations in the event of a change of control at Mixpanel, including the right to terminate data processing and retrieve or delete data in such circumstances. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should ensure their DPA with Mixpanel includes change-of-control provisions and data retrieval rights; assess whether a Mixpanel transaction would trigger data breach notification obligations in relevant jurisdictions; and confirm whether notification to data subjects or supervisory authorities is required under applicable law in the event of a transfer.
Full institutional analysis
Regulatory citations, enforcement risk, and due diligence action items.
Monitor: same-day alerts on the platforms you choose. Analyst: full institutional analysis.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
This provision permits personal data disclosure during transaction negotiations as well as on transaction completion, and expressly covers insolvency and bankruptcy scenarios where data may transfer to creditors or administrators outside the ordinary commercial relationship.
Under this clause, personal data collected by Mixpanel may be transferred to another entity during or following a corporate transaction including a merger, acquisition, divestiture, or insolvency proceeding. The agreement does not describe a mechanism for user notification following such a transfer.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Mixpanel.