Provision record
Mixpanel · Mixpanel Privacy Statement · View original document ↗

Business Transfer and Insolvency Data Transfer

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Document Record

What it is

The agreement authorizes transfer of users' personal data to acquirers or counterparties in connection with mergers, acquisitions, divestitures, financing transactions, and insolvency, bankruptcy, or receivership proceedings, including during negotiation phases prior to transaction completion.

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This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision permits personal data disclosure during transaction negotiations as well as on transaction completion, and expressly covers insolvency and bankruptcy scenarios where data may transfer to creditors or administrators outside the ordinary commercial relationship.

Consumer impact (what this means for users)

Under this clause, personal data collected by Mixpanel may be transferred to another entity during or following a corporate transaction including a merger, acquisition, divestiture, or insolvency proceeding. The agreement does not describe a mechanism for user notification following such a transfer.

Cross-platform context

See how other platforms handle Business Transfer and Insolvency Data Transfer and similar clauses.

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▸ View Original Clause Language DOCUMENT RECORD
"
For a corporate transaction (or negotiation of a corporate transaction) involving a proposed or actual sale or transfer of all or a part of our business or assets (corporate transaction may include, for example, any merger, financing, acquisition, divestiture or dissolution transaction or proceeding). We may transfer your personal data in the event of an insolvency, bankruptcy, or receivership.

Excerpt from Mixpanel's Privacy Statement

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision implicates GDPR Article 6 requirements for a lawful basis for processing in the context of business transfers, where legitimate interests is a commonly asserted basis.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Provision details

Document information
Document
Mixpanel Privacy Statement
Entity
Mixpanel
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-016203
Document ID
CA-D-00704
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2bcb11dee9567aec1e9bcab8282833836bab779cdc687c86cbcbe7d1f0318fab
Analysis generated
July 9, 2026 09:49 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Mixpanel
Document: Mixpanel Privacy Statement
Record ID: CA-P-016203
Captured: 2026-07-09 09:49:04 UTC
SHA-256: 2bcb11dee9567aec…
URL: https://conductatlas.com/platform/mixpanel/mixpanel-privacy-statement/provision/CA-P-016203/business-transfer-and-insolvency-data-transfer/
Accessed: Sept. 26, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

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Frequently Asked Questions

What does Mixpanel's Business Transfer and Insolvency Data Transfer clause do?

This provision permits personal data disclosure during transaction negotiations as well as on transaction completion, and expressly covers insolvency and bankruptcy scenarios where data may transfer to creditors or administrators outside the ordinary commercial relationship.

How does this clause affect you?

Under this clause, personal data collected by Mixpanel may be transferred to another entity during or following a corporate transaction including a merger, acquisition, divestiture, or insolvency proceeding. The agreement does not describe a mechanism for user notification following such a transfer.

Is ConductAtlas affiliated with Mixpanel?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Mixpanel.