The agreement discloses that third-party advertising partners deploy cookies and tracking technologies to collect interaction data across browsers and devices, and that Mixpanel may share user information with these partners to enable interest-based advertising on other platforms, including lookalike audience targeting.
This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes both direct third-party tracker deployment on Mixpanel properties and outbound data sharing with advertising partners for cross-platform and lookalike audience advertising, with the named third-party cookie list including AdRoll, AppNexus, DoubleClick, Facebook, Google, LinkedIn, Twitter, and others.
Under this clause, third-party advertising partners named in the policy may collect interaction data across browsers and devices via cookies placed on Mixpanel properties, and Mixpanel may share user information with those partners to serve interest-based advertising on other online platforms. Users who opt out of interest-based advertising via the 'Your Privacy Choices' link or GPC signal will have that opt-out honored per the policy.
Cross-platform context
See how other platforms handle Interest-Based Advertising Cookie and Third-Party Tracker Disclosure and similar clauses.
Compare across platforms →"Our third-party advertising partners may use cookies and similar technologies to collect information about your interaction (including the data described in the "Information collected via technology" section above) with the Services, our communications and other online services and with different browsers and devices, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information with these partners to facilitate interest-based advertising to those or similar users on other online platforms.Excerpt from Mixpanel's Privacy Statement
(1) REGULATORY LANDSCAPE: This provision implicates GDPR and the EU ePrivacy Directive regarding consent for non-essential cookies and third-party tracker deployment.
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This provision authorizes both direct third-party tracker deployment on Mixpanel properties and outbound data sharing with advertising partners for cross-platform and lookalike audience advertising, with the named third-party cookie list including AdRoll, AppNexus, DoubleClick, Facebook, Google, LinkedIn, Twitter, and others.
Under this clause, third-party advertising partners named in the policy may collect interaction data across browsers and devices via cookies placed on Mixpanel properties, and Mixpanel may share user information with those partners to serve interest-based advertising on other online platforms. Users who opt out of interest-based advertising via the 'Your Privacy Choices' link or GPC signal will have that …
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