The agreement discloses that Mixpanel's use of interest-based advertising services may constitute CCPA 'sharing' of Identifiers and Internet or Network Information with advertising partners, from which California residents may opt out; the agreement separately states Mixpanel does not 'sell' Personal Information under the CCPA definition.
This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision operationalizes CCPA opt-out rights for cross-contextual behavioral advertising sharing, including GPC signal compliance, and distinguishes between 'sharing' (disclosed as occurring) and 'selling' (asserted as not occurring) under CCPA definitions. The distinction is legally significant for California residents' opt-out rights and enforcement scope.
Under this clause, California residents may opt out of the sharing of their Identifiers and Internet or Network Information with advertising partners by using the 'Your Privacy Choices' footer link or by configuring a Global Privacy Control browser signal. The opt-out applies per browser and per device from which the request is submitted.
Cross-platform context
See how other platforms handle CCPA Interest-Based Advertising Sharing Disclosure and similar clauses.
Compare across platforms →"Our use of the interest-based advertising services described above may constitute 'sharing' of your Personal Information with our advertising partners from which you have the right to opt-out under the CCPA. You can request to opt-out of this 'sharing' as detailed above. The categories of Personal Information shared include Identifiers and Internet or Network Information as described in the CCPA. As stated above, we do not 'sell' Personal Information as defined by the CCPA.Excerpt from Mixpanel's Privacy Statement
(1) REGULATORY LANDSCAPE: This provision directly engages the California Consumer Privacy Act as amended by CPRA, including the definition of 'sharing' for cross-contextual behavioral advertising and associated opt-out rights.
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This provision operationalizes CCPA opt-out rights for cross-contextual behavioral advertising sharing, including GPC signal compliance, and distinguishes between 'sharing' (disclosed as occurring) and 'selling' (asserted as not occurring) under CCPA definitions. The distinction is legally significant for California residents' opt-out rights and enforcement scope.
Under this clause, California residents may opt out of the sharing of their Identifiers and Internet or Network Information with advertising partners by using the 'Your Privacy Choices' footer link or by configuring a Global Privacy Control browser signal. The opt-out applies per browser and per device from which the request is submitted.
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