This analysis describes what Midjourney's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes a temporal limit on how long Midjourney holds Personal Data, tying retention directly to stated purposes.
Interpretive note: The excerpt contains a second independent proposition—retention to comply with legal obligations—which was omitted from the canonical claim and recorded here.
The updated policy explicitly discloses a broader range of personal data that Midjourney collects, including credit card information, location data, device identifiers, organizational information, and data from third-party sources. The revised terms also clarify expanded purposes for using this data, including purchase and subscription processing, marketing communications, event-related activities, and business analytics. The policy states that cookies and tracking technologies are used for marketing and advertising purposes where consent is obtained. You can review Midjourney's Cookie Policy for additional details about tracking technology use and manage cookie preferences through your browser settings.
View change record →Midjourney is required to stop retaining your Personal Data once it is no longer necessary for the stated purposes.
How other platforms handle this
We generally retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements...
We collect and keep personal data only as needed or allowed for the purposes set out in this Statement, based on the reason we collected the personal data in the first instance and what is permitted under the laws that apply to the processing.
Ancestry also retains certain information as reasonably necessary to comply with our legal obligations (including law enforcement requests), resolve disputes, maintain security, prevent fraud and abuse, as well as to comply with tax, payment industry, securities...
"The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations...Excerpt from Midjourney's Data Retention & Privacy FAQ
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This clause establishes a temporal limit on how long Midjourney holds Personal Data, tying retention directly to stated purposes.
Midjourney is required to stop retaining your Personal Data once it is no longer necessary for the stated purposes.
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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