This analysis describes what Faire's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated terms expand the types of data collected and how that data is used and shared. For retailers, Faire now explicitly collects inferred or predicted business attributes (store type, category) and implements automated decision-making to determine credit limits and payment terms based on credit risk assessment. Business profile information, including store type, location, and engagement data, may now be displayed to other marketplace users and Brands to facilitate ordering and transactions. For users applying for Faire Pay, the policy now authorizes collection of Social Security numbers and employment information, shared with Lead Bank for credit assessment. You can review your account privacy settings to limit visibility of certain profile information to other users.
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We collect and keep personal data only as needed or allowed for the purposes set out in this Statement, based on the reason we collected the personal data in the first instance and what is permitted under the laws that apply to the processing.
In limited circumstances, we may retain certain information for purposes including safety, security, fraud prevention, and compliance with our legal obligations.
We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so... When we have no ongoing legitimate business need to process your Personal Data, we securely delete the information or anonymize it...
"We generally retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements...Excerpt from Faire's Privacy Policy
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The clause states: “We generally retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements...”
ConductAtlas has identified this type of provision across 274 platforms. See the full comparison.
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