Midjourney · Midjourney Data Retention & Privacy FAQ · View original document ↗

Midjourney uses data for marketing and advertising

Medium severity Medium confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what Midjourney's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause establishes marketing and advertising as an explicit purpose for data use, and conditions that use on consent only where applicable, not universally.

Interpretive note: The phrase 'where applicable' leaves the scope of the consent requirement legally ambiguous—it is unclear which jurisdictions or contexts trigger the consent condition. The canonical claim preserves this qualifier without resolving it.

Consumer impact (what this means for users)

Midjourney is permitted to use your data for marketing and advertising, including via cookies, and your consent is required only where applicable law demands it.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Notion Medium

if you register a Notion account or associate a Notion account with an email address provisioned by your organization, we may obtain information from third party data enrichment providers to help us to better tailor business-to-business marketing...

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▸ View Original Clause Language DOCUMENT RECORD
"
For marketing and advertising purposes, including through cookies and similar technologies with your consent where applicable.

— Excerpt from Midjourney's Midjourney Data Retention & Privacy FAQ

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
EU AI Act - High Risk Provisions
EU
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
Midjourney Data Retention & Privacy FAQ
Entity
Midjourney
Document last updated
May 12, 2026
Tracking information
First tracked
May 12, 2026
Last verified
May 12, 2026
Record ID
CA-P-061970
Document ID
CA-D-00828
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
dc64a31f31e3763fff77bbf3fcb645d925ef20a453b61c9779b90767e2a4b4bc
Analysis generated
May 12, 2026 16:49 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Midjourney
Document: Midjourney Data Retention & Privacy FAQ
Record ID: CA-P-061970
Captured: 2026-05-12 16:49:44 UTC
SHA-256: dc64a31f31e3763f…
URL: https://conductatlas.com/platform/midjourney/midjourney-data-retention-privacy-faq/provision/CA-P-061970/midjourney-uses-data-for-marketing-and-advertising/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Midjourney's Midjourney uses data for marketing and advertising clause do?

This clause establishes marketing and advertising as an explicit purpose for data use, and conditions that use on consent only where applicable, not universally.

How does this clause affect you?

Midjourney is permitted to use your data for marketing and advertising, including via cookies, and your consent is required only where applicable law demands it.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Midjourney?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Midjourney.