The policy requires that advertiser landing pages comply with all Microsoft Advertising content policies, maintain relevance to the associated ad and keywords, and accurately represent the product or service being advertised.
This analysis describes what Microsoft Advertising's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision extends Microsoft's policy compliance obligations beyond the ad creative unit to the full destination URL experience, meaning advertisers bear enforcement risk for landing page content, accuracy, and user experience in addition to the ad text and creative itself.
This clause establishes that advertisers are responsible for the policy compliance of both their ad content and the landing pages those ads link to, including accuracy of product or service descriptions and adherence to Microsoft's content standards at the destination URL.
How other platforms handle this
Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.
The products and services promoted in an ad must match those promoted on the landing page.
We reject ads with landing pages that are: Low quality (e.g., dead links, pages that are non-functional or not formatted for mobile phones)
"Your ad's landing page must comply with all Microsoft Advertising policies. The landing page must be relevant to the ad and keywords, must clearly describe the product or service offered, and must not present content that violates our policies.Excerpt from Microsoft Advertising's Policies
1) REGULATORY LANDSCAPE: Landing page requirements interact with FTC guidelines on deceptive advertising and substantiation, which require that advertising claims be truthful and that the full consumer experience, including post-click destination pages, not be misleading.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision extends Microsoft's policy compliance obligations beyond the ad creative unit to the full destination URL experience, meaning advertisers bear enforcement risk for landing page content, accuracy, and user experience in addition to the ad text and creative itself.
This clause establishes that advertisers are responsible for the policy compliance of both their ad content and the landing pages those ads link to, including accuracy of product or service descriptions and adherence to Microsoft's content standards at the destination URL.
ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Microsoft Advertising.