Microsoft Advertising Policies

These policies set the rules that every advertiser and partner must follow across the Microsoft Advertising Network at all times. Microsoft Advertising can reject, remove, or suspend ads or accounts at its discretion if it suspects a violation, unlawful activity, or a security compromise—without needing to confirm the issue first. Resuming campaigns after a violation requires resolving the problem to Microsoft Advertising's satisfaction, and an Exception Process is available if you want to request a review of an action taken against your ad or account.

Microsoft Advertising Policies establish a continuous, network-wide compliance obligation binding all advertisers and partners at all times. Microsoft Advertising holds broad discretionary authority to manually or systematically reject or remove any ad or campaign it suspects may violate its terms, and may suspend account access upon detection of suspicious activity, suspected willful or repeated policy violations, suspected unlawful activity, or reasonable belief of account compromise—without requiring confirmed violations. Campaign resumption following a violation is conditioned on resolution to Microsoft Advertising's satisfaction, and accounts lacking a compliant payment method are subject to system-level rejection until corrected. Advertisers are entitled to notice of material policy changes, and a formal Exception Process exists for requesting review of disapproved ads or account-level actions.

As an advertiser, you are bound by Microsoft Advertising's policies continuously and across all publishers in its network, including any additional publisher-specific restrictions that apply. If your account is impacted by a policy violation, you may lose the ability to log in or access account contents, and restoration requires contacting Microsoft Advertising Support. If your ad is disapproved or your account is subject to an enforcement action, you can request a review through Microsoft Advertising's Exception Process.