Provision record
Microsoft Advertising · Microsoft Advertising Policies · View original document ↗

Optional cookies used for personalization and social media

Low severity Explicit document language Common · 295 of 352 platforms
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This analysis describes what Microsoft Advertising's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

Baseten Medium

These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts.

Apple App Store Medium

These technologies help us to better understand user behavior including for security and fraud prevention purposes, tell us which parts of our websites people have visited, and facilitate and measure the effecti...

Cerebras Medium

We, or vendors we engage, may automatically collect information about your use of our website or services through cookies and similar technologies. This may include navigational and network-related activity...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We use optional cookies to improve your experience on our websites, such as through social media connections, and to display personalized advertising based on your online activity.

Excerpt from Microsoft Advertising's Policies

Provision details

Document information
Document
Microsoft Advertising Policies
Entity
Microsoft Advertising
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-063869
Document ID
CA-D-00876
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
98e831ac0b597d85e214cf86bb122084b6838cfe42526358f5a8ad0f2600158a
Analysis generated
May 20, 2026 13:10 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Microsoft Advertising
Document: Microsoft Advertising Policies
Record ID: CA-P-063869
Captured: 2026-05-20 13:10:25 UTC
SHA-256: 98e831ac0b597d85…
URL: https://conductatlas.com/platform/microsoft-advertising/microsoft-advertising-policies/provision/CA-P-063869/optional-cookies-used-for-personalization-and-social-media/
Accessed: Aug. 3, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

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Frequently Asked Questions

What does Microsoft Advertising's Optional cookies used for personalization and social media clause do?

The clause states: “We use optional cookies to improve your experience on our websites, such as through social media connections, and to display personalized advertising based on your online activity.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.

Is ConductAtlas affiliated with Microsoft Advertising?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Microsoft Advertising.