This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers in or targeting the US are denied commonly used targeting and audience-building tools for Special Ad Category campaigns, significantly restricting how they can define their ad audience.
Interpretive note: The excerpt uses an ellipsis before listing the specific restricted options, suggesting additional restricted options may exist that are not captured in this excerpt.
US audiences are protected from being excluded or targeted via exclusion targeting, lookalike audiences, or saved audiences in Special Ad Category campaigns.
How other platforms handle this
you can navigate to "Ads" in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.
Ads for certain products or services may not be targeted on the basis of gender, age, or location.
If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
"Certain audience options are limited or unavailable for these ads for advertisers based in or reaching the US...exclusion targeting, lookalike audiences and saved audiences.Excerpt from Meta's Special Ad Category Requirements
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Advertisers in or targeting the US are denied commonly used targeting and audience-building tools for Special Ad Category campaigns, significantly restricting how they can define their ad audience.
US audiences are protected from being excluded or targeted via exclusion targeting, lookalike audiences, or saved audiences in Special Ad Category campaigns.
ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.