This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that off-platform behavioral data received from third parties is associated with Meta user profiles and used for ad personalization regardless of login status, which engages GDPR provisions on consent and legitimate interests for tracking-based advertising and may require evaluation under ePrivacy Directive requirements in the EU.
Cross-platform context
See how other platforms handle Off-Platform Third-Party Data for Ad Personalization and similar clauses.
Compare across platforms →"Receiving and using information from third parties to tailor the ads you see: We'll use information that advertisers, businesses and other partners provide us about activity off the Meta Company Products that we have associated with you to personalize ads that we show you on our Products, and on websites, apps and devices that use our advertising services. We receive this information whether or not you're logged in or have an account on our Products, see the Cookies Policy for more information.Excerpt from Meta's Privacy Policy
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This provision establishes that off-platform behavioral data received from third parties is associated with Meta user profiles and used for ad personalization regardless of login status, which engages GDPR provisions on consent and legitimate interests for tracking-based advertising and may require evaluation under ePrivacy Directive requirements in the EU.
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