This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Meta's ad personalization infrastructure extends to third-party apps outside Meta's own platforms, using stored profile and behavioral data to target identified Meta users across the broader Audience Network.
Cross-platform context
See how other platforms handle Meta Audience Network Off-Platform Ad Targeting and similar clauses.
Compare across platforms →"Identifying you as a Meta Product user and personalizing the ads we show you through Meta Audience Network when you visit other apps: When we show you ads through Meta Audience Network when you visit other apps, our systems automatically process the information we have collected and stored about you and others to identify you as a Meta Product user and tailor the ads you see.Excerpt from Meta's Privacy Policy
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This provision establishes that Meta's ad personalization infrastructure extends to third-party apps outside Meta's own platforms, using stored profile and behavioral data to target identified Meta users across the broader Audience Network.
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