Provision record
Mailchimp · Mailchimp Standard Terms of Use · View original document ↗

SMS Sender Identity and Opt-Out Instructions Required

High severity Explicit document language Common · 273 of 352 platforms
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This analysis describes what Mailchimp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

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▸ View Original Clause Language DOCUMENT RECORD
"
Where required by law, you are responsible for ensuring that each message sent using Transactional SMS includes your brand or sender identity, valid contact information, and appropriate opt-out instructions.

Excerpt from Mailchimp's Standard Terms of Use

Provision details

Document information
Document
Mailchimp Standard Terms of Use
Entity
Mailchimp
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
July 9, 2026
Record ID
CA-P-065144
Document ID
CA-D-00887
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
9882db0300b1b7b43fc98d9489eafa1bcccf771f91b984a0245e8a3c5aeaba7c
Analysis generated
May 20, 2026 13:43 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Mailchimp
Document: Mailchimp Standard Terms of Use
Record ID: CA-P-065144
Captured: 2026-05-20 13:43:23 UTC
SHA-256: 9882db0300b1b7b4…
URL: https://conductatlas.com/platform/mailchimp/mailchimp-standard-terms-of-use/provision/CA-P-065144/sms-sender-identity-and-opt-out-instructions-required/
Accessed: Aug. 3, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Mailchimp's SMS Sender Identity and Opt-Out Instructions Required clause do?

The clause states: “Where required by law, you are responsible for ensuring that each message sent using Transactional SMS includes your brand or sender identity, valid contact information, and appropriate opt-out instructions.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with Mailchimp?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Mailchimp.