This analysis describes what Mailchimp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
Google will keep appropriate documentation of its processing activities as required by Applicable Data Protection Legislation.
If you don't access or use your recordings for 3 years, Google will automatically delete them.
We also keep a permanent record of the fact that you have asked us not to send you direct marketing or to process your information so that we can respect your request in the future.
"Carriers and aggregators may require up to six years of audit-ready records. You remain solely responsible for producing complete records and you must maintain your own independent records as required by law.Excerpt from Mailchimp's Standard Terms of Use
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause states: “Carriers and aggregators may require up to six years of audit-ready records. You remain solely responsible for producing complete records and you must maintain your own independent records as required by law.”
ConductAtlas has identified this type of provision across 274 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Mailchimp.