The agreement identifies specific industry categories that Mailchimp states it may not allow on the platform due to higher-than-average abuse complaints, and separately identifies additional categories subject to close review, with Mailchimp reserving the right to expand these lists for select features.
This analysis describes what Mailchimp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision creates categorical eligibility restrictions that may result in access denial or account suspension for businesses operating in named industries, including affiliate marketing, multi-level marketing, pharmaceutical products, and cryptocurrency Initial Coin Offerings, without a stated appeals procedure specific to eligibility denials.
Interpretive note: The document states there may be additional restricted industries for select features without enumerating them, meaning the full scope of platform eligibility restrictions cannot be determined from this document alone.
Under this clause, businesses in prohibited industry categories may be denied access to Mailchimp's platform or have their accounts suspended, and businesses in the heightened scrutiny category including online trading, nutritional supplements, mortgages, and real estate may face account review at Mailchimp's sole discretion. The agreement states there may be additional restricted industries not enumerated in the document.
Cross-platform context
See how other platforms handle Industry-Based Access Restrictions and Heightened Scrutiny and similar clauses.
Compare across platforms →"In order to maintain the reliability of our platform, we may not allow businesses that offer these types of services, products, or content: Escort services, mail-order bride/spouse finders, international marriage brokers, and other similar sites and services Hookup, swinger, or sexual encounter sites or services Pharmaceutical products Work-at-home scams, make money online schemes, and lead generation opportunities Gambling services or products Multi-level marketing Affiliate marketing Credit repair and get-out-of-debt opportunities List brokers or list rental services Selling "Likes" or followers for a social media platform Cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering There may be additional industries, products, and content that we do not allow for select features and functionalities.Excerpt from Mailchimp's Acceptable Use Policy
(1) REGULATORY LANDSCAPE: The restriction on cryptocurrency and Initial Coin Offering-related content may engage SEC oversight where such content constitutes securities solicitation.
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This provision creates categorical eligibility restrictions that may result in access denial or account suspension for businesses operating in named industries, including affiliate marketing, multi-level marketing, pharmaceutical products, and cryptocurrency Initial Coin Offerings, without a stated appeals procedure specific to eligibility denials.
Under this clause, businesses in prohibited industry categories may be denied access to Mailchimp's platform or have their accounts suspended, and businesses in the heightened scrutiny category including online trading, nutritional supplements, mortgages, and real estate may face account review at Mailchimp's sole discretion. The agreement states there may be additional restricted industries not enumerated in the document.
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