“Send marketing emails that do not contain a Mailchimp unsubscribe mechanism or send emails that use an external unsubscribe process.”
This analysis describes what Mailchimp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Mailchimp mandates its own unsubscribe mechanism specifically, so third-party or custom unsubscribe solutions do not satisfy this requirement, restricting Members' technical choices.
Interpretive note: The excerpt is framed as a prohibition (things you may not do) based on context from the broader AUP, but the quoted text alone is phrased as a description of prohibited conduct rather than an explicit 'you may not' statement. The prohibition framing is standard for AUP list items of this type.
Marketing emails sent through Mailchimp must include Mailchimp's own unsubscribe mechanism; using an external unsubscribe process is not permitted.
How other platforms handle this
you will not interfere with a third party's use and enjoyment of the Websites and Platforms
When you choose to transfer or upload the Content...to other platforms or websites operated by a third party, you shall do so in compliance with this Agreement and any terms and conditions of use of such other platform or website.
You may provide links to this Web Site, provided that (a) you do not remove or obscure, by framing or otherwise, any portion of this Web Site, including any advertisements, terms of use, copyright notice, and other notices on this Web Site, (b) you immediately deactivate and discontinue providing li...
"Send marketing emails that do not contain a Mailchimp unsubscribe mechanism or send emails that use an external unsubscribe process.Excerpt from Mailchimp's Acceptable Use Policy
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Mailchimp mandates its own unsubscribe mechanism specifically, so third-party or custom unsubscribe solutions do not satisfy this requirement, restricting Members' technical choices.
Marketing emails sent through Mailchimp must include Mailchimp's own unsubscribe mechanism; using an external unsubscribe process is not permitted.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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