Mailchimp Acceptable Use Policy

This document is Mailchimp's Acceptable Use Policy (AUP), which governs the categories of content, contacts, and conduct permitted on the Mailchimp platform and its add-ons, operating as a contractual condition of service use alongside Mailchimp's standard Terms of Use. The agreement states that all users must comply with anti-spam requirements including obtaining proper consent before sending, maintaining functional unsubscribe mechanisms, and honoring opt-out requests promptly; the terms also prohibit specific content categories including material that facilitates illegal activity, promotes hatred or violence, distributes malware, or involves deceptive practices. The policy reserves to Mailchimp unilateral authority to suspend or terminate accounts for violations and to report suspected illegal activity to law enforcement, and establishes that users bear responsibility for ensuring their contact lists and content comply with applicable laws including CAN-SPAM, CASL, and GDPR. The document engages anti-spam regulatory frameworks including the U.S. CAN-SPAM Act enforced by the FTC, Canada's Anti-Spam Legislation (CASL) enforced by the CRTC, and GDPR consent requirements enforced by EU data protection authorities; compliance obligations vary by the jurisdiction of the sender and recipient. Material compliance considerations include the requirement that users maintain documented consent records for contacts and that Mailchimp reserves the right to review account content and contact lists, which may implicate data processor obligations under GDPR and applicable state privacy laws.