Mailchimp Acceptable Use Policy

This policy sets the rules for what you can and cannot do when using Mailchimp. You can only email people who have directly opted in to hear from you — purchased, rented, or publicly available lists are not allowed — and every marketing email must use Mailchimp's own unsubscribe tool. If Mailchimp decides your account looks suspicious or violates these rules, it can suspend or terminate your access, and it monitors all account activity on an ongoing basis to enforce these standards.

Mailchimp's Acceptable Use Policy establishes universal conduct obligations for all Members across Mailchimp's core service and any Add-ons or products it may offer. It prohibits a defined set of practices — including sending spam (defined to encompass both bulk and one-to-one commercial emails), using purchased or externally sourced lists of any kind, sending marketing emails without a Mailchimp-native unsubscribe mechanism, and using Mailchimp's Software to build a competing product. Members bear an affirmative duty to retain documented evidence of consent for every commercial or marketing email sent. Enforcement is active: Mailchimp monitors compliance through combined automated and human review, may suspend, throttle, or disable accounts at its sole discretion upon identifying abuse, and will investigate and suspend accounts immediately upon receiving an abuse complaint if the campaign or account appears suspicious in any way.

As a Mailchimp Member, you are required to keep documented proof of consent — such as an opt-in form — for every commercial or marketing email you send, and you must use Mailchimp's own unsubscribe mechanism rather than any external process. Your account is subject to continuous monitoring by both automated systems and human reviewers, and Mailchimp may suspend, throttle, or terminate your account at its sole discretion if it identifies abuse or receives an abuse complaint and finds your campaign or account suspicious in any way. If your business falls into a category Mailchimp may decline — such as escort services or international marriage brokers — platform access is not guaranteed regardless of the lawfulness of your operations.