Lyft may share your personal information with advertising companies who can use it to show you targeted ads across other websites and apps, not just within Lyft.
This analysis describes what Lyft's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision permits your Lyft usage data, which includes trip history and location, to be combined with data from other sources by advertising partners to build profiles used to target you with ads across the broader internet.
Renamed from 'Data Sharing With Advertisers and Marketing Partners' and severity downgraded from high to medium; now includes explicit excerpt describing cross-website ad targeting.
View full change record →Your trip history, location data, and other personal information may be shared with advertising partners who use it for cross-site behavioral advertising, meaning your Lyft activity could influence the ads you see on unrelated websites and platforms.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"We may share your personal information with third-party advertising partners. These companies may use information about your visits to our Services and other websites to show you relevant ads as you navigate the internet.Excerpt from Lyft's Privacy Policy
REGULATORY LANDSCAPE: Under CPRA, sharing personal data with third parties for cross-context behavioral advertising constitutes 'sharing' subject to opt-out rights, distinct from the right to opt out of 'sale.' The FTC's guidance on surveillance-based advertising …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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This provision permits your Lyft usage data, which includes trip history and location, to be combined with data from other sources by advertising partners to build profiles used to target you with ads across the broader internet.
Your trip history, location data, and other personal information may be shared with advertising partners who use it for cross-site behavioral advertising, meaning your Lyft activity could influence the ads you see on unrelated websites and platforms.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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