Lyft shares your personal data, including trip information and device identifiers, with advertising partners to serve you targeted ads both within and outside the Lyft app.
This analysis describes what Lyft's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational basis for Lyft's use of personal data in marketing activities and creates authorization for data sharing with third-party advertisers and marketing partners. It permits the use of inferred information about users, expanding the categories of data that can be deployed for advertising purposes beyond directly provided information.
Your personal data is used for commercial advertising purposes and shared with third-party advertisers, which may constitute a 'sale' or 'sharing' of personal information under California law, giving you the right to opt out.
How other platforms handle this
We may share information about you and your transactions with Card Networks and our financial services partners. By accepting this agreement, you authorize Stripe to share your information with these entities for purposes including facilitating your use of the Services, complying with applicable law...
We receive some of the data mentioned above from third parties... If you connect your Spotify account to a third party application, service or device, we may collect and use information from them. This collection is to make the integration possible... We work with technical service partners that giv...
We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...
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"To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions that may be personalized to you.— Excerpt from Lyft's Lyft Privacy Policy
Sharing personal data with advertising partners likely constitutes 'sharing' for cross-context behavioral advertising under CCPA/CPRA, requiring a clear opt-out mechanism and updated privacy notice disclosures. Legal teams should assess whether current opt-out flows are compliant with CPRA's expanded requirements.
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This provision establishes the operational basis for Lyft's use of personal data in marketing activities and creates authorization for data sharing with third-party advertisers and marketing partners. It permits the use of inferred information about users, expanding the categories of data that can be deployed for advertising purposes beyond directly provided information.
Your personal data is used for commercial advertising purposes and shared with third-party advertisers, which may constitute a 'sale' or 'sharing' of personal information under California law, giving you the right to opt out.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Lyft.