Lyft shares your personal data, including trip information and device identifiers, with advertising partners to serve you targeted ads both within and outside the Lyft app.
This analysis describes what Lyft's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational basis for Lyft's use of personal data in marketing activities and creates authorization for data sharing with third-party advertisers and marketing partners. It permits the use of inferred information about users, expanding the categories of data that can be deployed for advertising purposes beyond directly provided information.
Your personal data is used for commercial advertising purposes and shared with third-party advertisers, which may constitute a 'sale' or 'sharing' of personal information under California law, giving you the right to opt out.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.
"To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions that may be personalized to you.Excerpt from Lyft's Privacy Policy
Sharing personal data with advertising partners likely constitutes 'sharing' for cross-context behavioral advertising under CCPA/CPRA, requiring a clear opt-out mechanism and updated privacy notice disclosures.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision establishes the operational basis for Lyft's use of personal data in marketing activities and creates authorization for data sharing with third-party advertisers and marketing partners. It permits the use of inferred information about users, expanding the categories of data that can be deployed for advertising purposes beyond directly provided information.
Your personal data is used for commercial advertising purposes and shared with third-party advertisers, which may constitute a 'sale' or 'sharing' of personal information under California law, giving you the right to opt out.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Lyft.