Lyft shares your personal data, including trip information and device identifiers, with advertising partners to serve you targeted ads both within and outside the Lyft app.
This analysis describes what Lyft's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational basis for Lyft's use of personal data in marketing activities and creates authorization for data sharing with third-party advertisers and marketing partners. It permits the use of inferred information about users, expanding the categories of data that can be deployed for advertising purposes beyond directly provided information.
Your personal data is used for commercial advertising purposes and shared with third-party advertisers, which may constitute a 'sale' or 'sharing' of personal information under California law, giving you the right to opt out.
How other platforms handle this
We may share your personal information with third parties in the following circumstances: With service providers who perform services on our behalf, such as data analytics, marketing, customer service, and technology services. With financial partners, including banks, brokerage firms, and payment pr...
Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; In some cases, in order to show you more relevant ads, we disclose with social medi...
We may share your information with third parties that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with business partners who offer products or services that...
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"To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions that may be personalized to you.— Excerpt from Lyft's Lyft Privacy Policy
Sharing personal data with advertising partners likely constitutes 'sharing' for cross-context behavioral advertising under CCPA/CPRA, requiring a clear opt-out mechanism and updated privacy notice disclosures. Legal teams should assess whether current opt-out flows are compliant with CPRA's expanded requirements.
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This provision establishes the operational basis for Lyft's use of personal data in marketing activities and creates authorization for data sharing with third-party advertisers and marketing partners. It permits the use of inferred information about users, expanding the categories of data that can be deployed for advertising purposes beyond directly provided information.
Your personal data is used for commercial advertising purposes and shared with third-party advertisers, which may constitute a 'sale' or 'sharing' of personal information under California law, giving you the right to opt out.
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