Children under 13 cannot use Luma AI; users aged 13-17 need parental consent. If a child under 13 has created an account, contact Luma to have their data deleted.
This analysis describes what Luma AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision operationalizes Luma's compliance obligations under the Children's Online Privacy Protection Act and establishes the contractual age gate for service access. The requirement that users represent their age and obtain parental consent for minors ages 13-17 allocates responsibility for verifying eligibility to the user at account creation, while the deletion requirement creates a data retention control mechanism tied to age-related discovery.
If your child under 13 has used Luma AI, their personal data should be deleted upon notification — contact support@lumalabs.ai immediately if you believe this has occurred.
How other platforms handle this
This site is intended for use by adults only. Walmart.com does not knowingly collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible.
The Services are intended for users who are 13 years of age or older. If you are under 13 years of age, you are not permitted to use the Services. By using the Services, you represent and warrant that you are 13 years of age or older. If you are between 13 and 18 years of age, you may only use the S...
The Services are not directed to children who are under the age of 13. OpenSea does not knowingly collect personally identifiable information from children under the age of 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to remove such infor...
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"You represent and warrant that: (a) you have not previously been suspended or removed from the Services; (b) your use of the Services complies with all Laws; and (c) you are at least 18 years old (or, if between 13 and 18, that you have your parent's or legal guardian's consent to be bound by this Agreement). Users under 13 are not authorized to use the Services. Luma may terminate Accounts inactive for an extended period. COPPA NOT not knowingly collect personal information from children under 13. If Luma discovers that a user under 13 has provided personal information, it will promptly delete that information; contact support@lumalabs.ai if you believe this has occurred.— Excerpt from Luma AI's Luma AI Terms of Service
(1) REGULATORY FRAMEWORK: COPPA (15 U.S.C. §§ 6501-6506) and the FTC's COPPA Rule (16 C.F.R. Part 312) prohibit collection of personal information from children under 13 without verifiable parental consent. The FTC enforces COPPA with civil penalties of up to $51,744 per violation (adjusted for inflation). State children's privacy laws, including California's Age-Appropriate Design Code (AADC, AB 2273), impose additional requirements for platforms likely to be accessed by minors. The UK Children's Code (ICO Age Appropriate Design Code) applies to UK-accessible services. (2)
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This provision operationalizes Luma's compliance obligations under the Children's Online Privacy Protection Act and establishes the contractual age gate for service access. The requirement that users represent their age and obtain parental consent for minors ages 13-17 allocates responsibility for verifying eligibility to the user at account creation, while the deletion requirement creates a data retention control mechanism tied to …
If your child under 13 has used Luma AI, their personal data should be deleted upon notification — contact support@lumalabs.ai immediately if you believe this has occurred.
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