The policy requires advertisers to comply with applicable privacy and data protection laws and prohibits the use of persistent or respawning tracking cookies, including ever cookies and zombie cookies, to track users across sites without full disclosure and user consent.
This analysis describes what LinkedIn's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision places the compliance burden for privacy and data protection obligations on the advertiser rather than LinkedIn, and specifically prohibits tracking technologies designed to persist despite user deletion attempts. The requirement for full disclosure and consent before cross-site tracking aligns with GDPR and CCPA consent mechanisms but the operational specifics depend on applicable law in each jurisdiction.
Interpretive note: The consent and disclosure standards required are stated by reference to applicable law, which varies by jurisdiction and may impose different operational requirements across markets where LinkedIn advertising is deployed.
This provision establishes that advertisers running campaigns on LinkedIn are responsible for ensuring their tracking technologies comply with applicable privacy laws and that cross-site tracking requires full disclosure and user consent. The prohibition on ever cookies and zombie cookies applies to any tracking technology deployed in connection with LinkedIn advertising.
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Children's Privacy
U.S. Consumer Privacy Notice
When we intend to collect personal information from children, we take additional steps to protect children's privacy, including: Notifying parents about our information practices with regard to children, including the types of personal information we may collect from children, the uses to which we m...
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"Advertisers are responsible for complying with applicable privacy and data protection laws and regulations. Do not use tracking cookies to track users across sites without full disclosure and consent of the users (e.g. do not use an "ever cookie" or "zombie cookie").— Excerpt from LinkedIn's LinkedIn Advertising Policies
REGULATORY LANDSCAPE: This provision engages GDPR Article 6 lawful basis and consent requirements (enforced by EU member state data protection authorities), CCPA and CPRA opt-out rights for sale and sharing of personal information (enforced by the California Privacy Protection Agency and California AG), the ePrivacy Directive as implemented in EU member states, and UK GDPR. The FTC Act's prohibition on unfair or deceptive practices is also implicated by cross-site tracking without disclosure. GOVERNANCE EXPOSURE: High for advertisers using third-party ad technology stacks, retargeting pixels, or cross-site behavioral tracking in connection with LinkedIn campaigns. The prohibition on ever cookies and zombie cookies applies to any tracking technology deployed on landing pages or sites linked from LinkedIn ads, not only on LinkedIn's own platform. JURISDICTION FLAGS: EU and EEA advertisers face GDPR and ePrivacy Directive consent requirements for cookie placement. UK advertisers face UK GDPR and PECR obligations. California advertisers must address CCPA opt-out mechanisms. The provision's reference to applicable law creates a dynamic compliance obligation across all jurisdictions where LinkedIn advertising is deployed. CONTRACT AND VENDOR IMPLICATIONS: Advertisers using third-party ad technology vendors for retargeting or measurement in conjunction with LinkedIn campaigns should audit vendor data collection practices to ensure compliance with this prohibition. Data processing agreements should include representations that tracking technologies deployed in connection with LinkedIn campaigns do not use persistent or respawning cookie mechanisms without user consent. COMPLIANCE CONSIDERATIONS: Consent management platform configurations for landing pages linked from LinkedIn ads should be reviewed to confirm that consent is obtained before cross-site tracking cookies are placed. Cookie audits should include an assessment for ever cookie or zombie cookie mechanisms. Privacy policy disclosures on advertiser landing pages should accurately describe tracking technologies used in connection with LinkedIn advertising.
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This provision places the compliance burden for privacy and data protection obligations on the advertiser rather than LinkedIn, and specifically prohibits tracking technologies designed to persist despite user deletion attempts. The requirement for full disclosure and consent before cross-site tracking aligns with GDPR and CCPA consent mechanisms but the operational specifics depend on applicable law in each jurisdiction.
This provision establishes that advertisers running campaigns on LinkedIn are responsible for ensuring their tracking technologies comply with applicable privacy laws and that cross-site tracking requires full disclosure and user consent. The prohibition on ever cookies and zombie cookies applies to any tracking technology deployed in connection with LinkedIn advertising.
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