The policy prohibits Klaviyo platform users from sending messages to any contact list that was purchased, rented, obtained through co-registration, or collected by any method other than direct and specific opt-in consent to receive communications from the account holder.
This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a direct list acquisition standard that affects the onboarding and data import workflows of all commercial Klaviyo users. Platform accounts using third-party sourced, co-registered, or purchased lists may be subject to suspension or termination under this clause.
Interpretive note: The provision does not specify what documentation of direct opt-in consent is required, nor whether implied consent arrangements (permissible under CASL) would satisfy this standard.
Under this clause, businesses using Klaviyo are required to ensure that every contact in their account has specifically opted in to receive communications from them directly. The agreement prohibits importing contacts from purchased, rented, or co-registration sources, which affects list management and campaign eligibility.
How other platforms handle this
You may not display any personal contact, banking, or peer-to-peer payment information, whether in relation to you or any other person (for example, names, home addresses or postcodes, telephone numbers, email addresses, URLs, credit/debit card...)
Bypass or ignore instructions contained in our robots.txt file that controls automated access to portions of our Services;
Send content created in Mailchimp through another service.
"You may not use Klaviyo to send messages to lists that have been purchased, rented, or obtained through co-registration or other means where the recipient did not specifically and directly opt-in to receive communications from you.Excerpt from Klaviyo's Acceptable Use Policy
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This provision establishes a direct list acquisition standard that affects the onboarding and data import workflows of all commercial Klaviyo users. Platform accounts using third-party sourced, co-registered, or purchased lists may be subject to suspension or termination under this clause.
Under this clause, businesses using Klaviyo are required to ensure that every contact in their account has specifically opted in to receive communications from them directly. The agreement prohibits importing contacts from purchased, rented, or co-registration sources, which affects list management and campaign eligibility.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
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