This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause bars the full lifecycle of special category data handling — from collection through transmission — on Klaviyo's platform, covering the most sensitive personal data categories recognised under EU and UK data protection law.
Interpretive note: The excerpt indicates this is item (a) of a broader list of prohibited data types; other items in that list are not captured in this canonical claim.
Individuals' most sensitive personal data — those classified as special category under EU or UK GDPR — may not be collected, stored, processed, or transmitted by users through Klaviyo.
How other platforms handle this
You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.
telemetry information collected includes: (i) microservice settings, (ii) usage data and (iii) hardware environment.
Some of our ad partners may also enable us to collect similar data directly from their website or app by integrating our or our affiliates' advertising technology.
"You may not solicit, store, process, send, or transmit any of the following types of data... (a) any information defined under Regulation (EU) 2016/679 (EU GDPR) or the United Kingdom General Data Protection Regulation as a "special category"...Excerpt from Klaviyo's Acceptable Use Policy
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This clause bars the full lifecycle of special category data handling — from collection through transmission — on Klaviyo's platform, covering the most sensitive personal data categories recognised under EU and UK data protection law.
Individuals' most sensitive personal data — those classified as special category under EU or UK GDPR — may not be collected, stored, processed, or transmitted by users through Klaviyo.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Klaviyo.