Klarna collects data about your browsing behaviour, purchase history, and device activity and uses this to serve you personalised advertisements, including through third-party advertising partners.
This analysis describes what Klarna's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes Klarna's operational authority to leverage user behavioral information as part of its data monetization and advertising infrastructure, enabling targeted marketing operations across its service ecosystem.
This provision was replaced by the more specific 'Cookie-Based Behavioral Advertising' provision with explicit consent and withdrawal mechanisms.
View full change record →Klarna's use of your behavioural data for targeted advertising means your financial and shopping activity contributes to a commercial profile that can follow you across the internet through third-party ad networks.
How other platforms handle this
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
If a customer chooses to use the Chat functionality in Workvivo, then Sendbird may process: User name Workvivo ID Customer Content or any data the Customer chooses to submit via the Chat functionality
We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.
Behavioural advertising data processing engages GDPR Articles 6(1)(a) and 6(1)(f) (consent and legitimate interests), CCPA/CPRA opt-out rights for California residents, and ePrivacy Directive cookie and tracking requirements for EU/UK users.
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The provision establishes Klarna's operational authority to leverage user behavioral information as part of its data monetization and advertising infrastructure, enabling targeted marketing operations across its service ecosystem.
Klarna's use of your behavioural data for targeted advertising means your financial and shopping activity contributes to a commercial profile that can follow you across the internet through third-party ad networks.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Klarna.