Provision record
Instacart · Instacart Privacy Policy · View original document ↗

Use of personal information for targeted advertising

High severity High confidence Explicit document language Common · 279 of 352 platforms

Key Facts

What does Instacart use users' Personal Information to send?
Instacart uses users' Personal Information to send marketing and promotional materials and communications, including interest-based and other advertisements, and to analyze and measure their effectiveness.
Does Instacart use users' Personal Information to send marketing and promotional materials and communications?
Instacart uses users' Personal Information to send marketing and promotional materials and communications, including interest-based and other advertisements, and to analyze and measure their effectiveness.
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This analysis describes what Instacart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Using Personal Information for interest-based advertising means Instacart builds on user data to target individuals with tailored commercial messages, and also tracks the impact of those messages.

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

Consumer impact (what this means for users)

Users' Personal Information is used by Instacart both to deliver targeted and other marketing communications to them and to analyze and measure the effectiveness of those communications.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Walmart Medium

any personal information that you provide through the Walmart Sites will be used by Walmart in accordance with Walmart's Privacy Policy

Notion Medium

we do not use or disclose sensitive personal information other than for business purposes for which you cannot opt out under the CCPA.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We use your Personal Information to send you marketing and promotional materials and communications, including interest-based and other advertisements, and to analyze and measure their effectiveness.

Excerpt from Instacart's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal

Provision details

Document information
Document
Instacart Privacy Policy
Entity
Instacart
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 12, 2026
Record ID
CA-P-025806
Document ID
CA-D-00136
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
aba0a87d78dda7d8740ded6c96497978686971b179d2c14db3a5dea26ab78183
Analysis generated
May 10, 2026 17:21 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Instacart
Document: Instacart Privacy Policy
Record ID: CA-P-025806
Captured: 2026-05-10 17:21:27 UTC
SHA-256: aba0a87d78dda7d8…
URL: https://conductatlas.com/platform/instacart/instacart-privacy-policy/provision/CA-P-025806/use-of-personal-information-for-targeted-advertising/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Instacart's Use of personal information for targeted advertising clause do?

Using Personal Information for interest-based advertising means Instacart builds on user data to target individuals with tailored commercial messages, and also tracks the impact of those messages.

How does this clause affect you?

Users' Personal Information is used by Instacart both to deliver targeted and other marketing communications to them and to analyze and measure the effectiveness of those communications.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Instacart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Instacart.