Section 5.5 grants Contentsquare a perpetual, worldwide, royalty-free license to use Customer Data in anonymized or aggregated form for benchmarking, machine learning, product development, analytics, and marketing, and to use Usage Data for industry analysis and training its services. This license survives termination of the agreement per Section 7.4.
This analysis describes what Heap's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision grants a data use license that is perpetual and survives contract termination, covering anonymized Customer Data and Usage Data for machine learning model training, benchmarking, product improvement, and marketing analytics. Compliance teams should assess whether this perpetual license is consistent with their data minimization and purpose limitation obligations under applicable data protection law.
The agreement grants Contentsquare and its Affiliates a perpetual, royalty-free license to use anonymized or aggregated Customer Data and Usage Data for benchmarking, machine learning, product development, and industry analytics. This license continues after the contract term ends, as specified in Section 7.4 (Survival).
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Compare across platforms →"Customer authorizes and grants Contentsquare and its Affiliates a non-exclusive, perpetual, worldwide, royalty-free, right and license to (i) compile, access and use Customer Data, strictly in order to research, develop, modify, improve or support the services provided by Contentsquare and its Affiliates; (ii) use Customer Data in an anonymous or aggregated form where no such information could directly identify or will reasonably be used to identify Customer, Customer's Users or its Visitors, for benchmarking or machine learning purposes; (iii) collect and use Usage Data for its business purposes, including industry analysis, analytics, marketing, and developing, training and improving its products and services ("Internal Development"); and (iv) anonymize or aggregate Visitor Data for any further internal business uses, including Internal Development, creating and distributing statistical insights, reports and other materials. In no event shall Contentsquare or its Affiliates sell Customer Data to third parties for any marketing or advertising purposes whatsoever.Excerpt from Heap's Terms of Service
1) REGULATORY LANDSCAPE: This provision may require evaluation under GDPR Articles 5(1)(b) and 5(1)(e) (purpose limitation and storage limitation principles) and CCPA/CPRA provisions governing secondary use of consumer data, as well as Singapore's PDPA and …
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This provision grants a data use license that is perpetual and survives contract termination, covering anonymized Customer Data and Usage Data for machine learning model training, benchmarking, product improvement, and marketing analytics. Compliance teams should assess whether this perpetual license is consistent with their data minimization and purpose limitation obligations under applicable data protection law.
The agreement grants Contentsquare and its Affiliates a perpetual, royalty-free license to use anonymized or aggregated Customer Data and Usage Data for benchmarking, machine learning, product development, and industry analytics. This license continues after the contract term ends, as specified in Section 7.4 (Survival).
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