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Order Forms automatically renew for successive periods equal to the paid Initial Term unless either party provides written notice of termination at least 90 days before the end of the current term. Missing this window results in renewal under the existing payment and service terms.
This analysis describes what Heap's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a 90-day advance written notice requirement to prevent automatic renewal, which applies at the end of both the Initial Term and each subsequent Renewal Term. Enterprise customers with multi-year Initial Terms face a contractual deadline that must be tracked against internal procurement and budget cycles.
Under this clause, Order Forms renew automatically for the same duration as the paid Initial Term unless written notice is delivered at least 90 days before the end of the current term. Customers who do not provide timely notice will be contractually bound for an additional full renewal period.
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"After the Initial Term, unless otherwise provided in an Order Form, each Order Form shall automatically renew for successive periods of the same duration as the paid Initial Term and with payment terms as provided under the Order Form (each a "Renewal Term") unless either Party gives written notice to the other to terminate the Order Form not less than ninety (90) days before the end of the Initial Term or any Renewal Term thereof (as the case may be), in which case such Order Form shall terminate at the end of the Initial Term or Renewal Term thereof (as applicable).Excerpt from Heap's Terms of Service
1) REGULATORY LANDSCAPE: Auto-renewal provisions in B2B contracts are generally governed by the contract terms themselves rather than specific federal consumer auto-renewal statutes (which typically apply to consumer-facing subscriptions). However, State AG offices in jurisdictions such as California and New York maintain broad unfair business practices authority that may apply depending on the customer's profile and contract context. 2) GOVERNANCE EXPOSURE: Medium. The 90-day notice window is longer than the 30-day notice commonly observed in software subscription agreements, and applies to renewal of multi-year terms, creating a compounded financial commitment if missed. The document does not specify any grace period or cure mechanism for missed notice deadlines. 3) JURISDICTION FLAGS: California's Automatic Renewal Law (ARL) primarily applies to consumer and small business contracts; its applicability to large enterprise B2B agreements is context-dependent. Legal teams in EU member states should confirm whether local commercial law imposes any constraints on automatic renewal terms. 4) CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should calendar the 90-day notice deadline against each Order Form's Start Date and Initial Term length. For multi-year Initial Terms, the financial exposure from a missed notice is proportionally larger. The agreement does not authorize Contentsquare to provide proactive renewal reminders, so Customer bears the tracking obligation. 5) COMPLIANCE CONSIDERATIONS: Contract management systems should be updated to flag renewal notice deadlines at least 120 days before term end to allow for internal review and approval before the 90-day contractual deadline. Teams should also verify that the applicable Order Form does not contain a modified notice period that supersedes this MSA provision.
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This provision establishes a 90-day advance written notice requirement to prevent automatic renewal, which applies at the end of both the Initial Term and each subsequent Renewal Term. Enterprise customers with multi-year Initial Terms face a contractual deadline that must be tracked against internal procurement and budget cycles.
Under this clause, Order Forms renew automatically for the same duration as the paid Initial Term unless written notice is delivered at least 90 days before the end of the current term. Customers who do not provide timely notice will be contractually bound for an additional full renewal period.
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