This analysis describes what Grubhub's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational scope of Grubhub's data inference practices, specifying that the company may derive and apply inferred personal characteristics from transactional and behavioral data to support personalization and advertising functions within its service delivery model.
Users' ordering patterns and browsing activity are processed to generate inferences about protected characteristics such as health status and dietary restrictions, which are then used to shape recommendations and targeted advertising presented to the user within the platform.
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"We may create inferences about you based on information we have collected, including your ordering history, browsing habits, and other information. These inferences may reflect characteristics such as your dietary preferences, food allergies, health interests, or other personal characteristics. We use these inferences to personalize your experience, including recommendations and advertising.— Excerpt from Grubhub's Grubhub Privacy Policy
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The clause establishes the operational scope of Grubhub's data inference practices, specifying that the company may derive and apply inferred personal characteristics from transactional and behavioral data to support personalization and advertising functions within its service delivery model.
Users' ordering patterns and browsing activity are processed to generate inferences about protected characteristics such as health status and dietary restrictions, which are then used to shape recommendations and targeted advertising presented to the user within the platform.
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