The policy authorizes sharing of personal information with advertising and marketing partners to facilitate advertising experiences, and permits Grindr and its partners to use cookies, pixels, and similar technologies to collect cross-site browsing data for targeted advertising on and off the Grindr platform.
This analysis describes what Grindr's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing personal information with advertising and marketing partners means data about users can flow to third parties whose primary purpose is commercial targeting.
Under these terms, Grindr shares personal information with advertising and marketing partners and permits cross-site data collection via cookies and pixels for targeted advertising on and off the platform; users can opt out by adjusting settings in the in-app Consent Preference Center or by clicking the 'Do Not Sell or Share My Personal Information' link in the website footer.
How other platforms handle this
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.
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"We also may share your personal information with advertising and marketing partners to help facilitate advertising experiences...— Excerpt from Grindr's Grindr Privacy Policy
1. REGULATORY LANDSCAPE: This provision engages CCPA/CPRA sale and sharing provisions (requiring opt-out mechanisms), GDPR consent requirements for non-essential cookies and cross-site tracking, and the IAB Europe TCF (in which Grindr participates via Ketch CMP ID #340). The FTC has jurisdiction over deceptive advertising data practices. For EU/EEA users, the ePrivacy Directive (Cookie Directive) requires prior consent for non-essential cookies. The policy's statement that advertising identifiers and IP addresses are processed for ad serving under a consent legal basis is consistent with TCF requirements but requires verification of consent granularity. 2. GOVERNANCE EXPOSURE: Medium. The policy discloses cross-site data collection for advertising purposes and sharing with advertising partners, with stated opt-out mechanisms. The adequacy and accessibility of opt-out mechanisms, including whether GPC signals are honored across all jurisdictions where required, warrants assessment. The policy notes GPC is honored 'depending on your jurisdiction,' which may require jurisdiction-specific implementation verification. 3. JURISDICTION FLAGS: California CPRA requires opt-out of sale and sharing for targeted advertising and imposes limits on use of sensitive personal information for advertising. EU/EEA users require prior consent for non-essential cookies under the ePrivacy Directive. The policy's differentiation between EEA/EU/UK users (consent required) and non-EEA users (opt-out available) is explicitly stated and should be verified in implementation. 4. CONTRACT AND VENDOR IMPLICATIONS: Data processing agreements with advertising and marketing partners should address CPRA and GDPR requirements, including purpose limitation and restrictions on further processing. Where advertising partners receive data associated with profiles that may imply special-category attributes (given the platform's GBTQ+ user base), agreements should address re-identification risk and sensitive data handling restrictions. 5. COMPLIANCE CONSIDERATIONS: Legal teams should audit whether the Ketch CMP implementation accurately presents consent choices for advertising data sharing and whether consent records are maintained as required. The scope of the GPC honor commitment should be documented by jurisdiction. California CPRA sensitive personal information advertising restrictions should be assessed in the context of Grindr's user demographic and data collected.
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Sharing personal information with advertising and marketing partners means data about users can flow to third parties whose primary purpose is commercial targeting.
Under these terms, Grindr shares personal information with advertising and marketing partners and permits cross-site data collection via cookies and pixels for targeted advertising on and off the platform; users can opt out by adjusting settings in the in-app Consent Preference Center or by clicking the 'Do Not Sell or Share My Personal Information' link in the website footer.
ConductAtlas has identified this type of provision across 286 platforms. See the full comparison.
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