Google retains ownership of content it creates for its services, like Maps imagery. Users may use Google's content only as permitted by the terms and cannot remove or alter Google's branding or legal notices.
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The terms clarify that Google-produced content in its services remains Google's intellectual property, and users' permission to interact with that content is limited to what the terms authorize. Misuse of Google branding or content may constitute a breach of these terms.
The updated terms establish that Google provides services 'using reasonable skill and care,' a positive warranty commitment that replaces the prior blanket 'AS IS' disclaimer language. Under the revised policy, if service quality falls below that standard, users are invited to report the issue and Google commits to working toward resolution. The terms now state that Google's only commitments are those in the warranty section, service-specific terms, and non-waivable law, which is narrower than the prior language but more explicit about what consumers can expect. This change provides a clearer operational standard for service delivery and a stated pathway for addressing failures.
View change record →The updated terms state that Google provides services using 'reasonable skill and care' rather than disclaiming warranties entirely under 'as is' language. Previously, the terms disclaimed all warranties except those explicitly stated in service-specific terms. The revised language now acknowledges that both law and the terms give users rights to a certain quality of service and ways to fix problems if things go wrong. The terms establish a process in which users are expected to notify Google if service quality falls short, and Google commits to working with users to resolve the issue. This represents a shift from a liability-limiting warranty structure to one that acknowledges affirmative quality obligations.
View change record →The updated terms materially reduce service quality commitments. The revised language replaces Google's prior commitment to provide services using "reasonable skill and care" with an explicit as-is disclaimer stating that services are provided "without any express or implied warranties" unless stated in service-specific terms. The updated terms now explicitly apply to all users whether signed in to a Google account or not, extending their scope. Google also clarifies that its Privacy Policy applies to service use. These changes establish that users have fewer contractual recourse options if services fail to function as expected, except where service-specific additional terms or applicable law provide otherwise.
View change record →New provision explicitly protects Google's intellectual property rights and branding, prohibiting removal, obscuring, or alteration of Google branding, logos, and legal notices.
View full change record →Users who incorporate Google Maps imagery or other Google-produced content into their own projects or products need to comply with the specific use permissions in these terms and any applicable service-specific terms, as Google retains intellectual property rights in such content.
How other platforms handle this
You may not use the Shopify Services to offer, sell, or facilitate the sale of: Counterfeit goods: Sale of counterfeit goods or use of another's intellectual property without authorization or in a manner that otherwise infringes on another's intellectual property rights.
By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distri...
When you share, post, or upload content that is covered by intellectual property rights (like photos or videos) in or in connection with our products, you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to host, use, distribute, modify, run, copy, publicly per...
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"Some of our services include content that belongs to Google — for example, many of the visual illustrations you see in Google Maps. You may use Google's content as allowed by these terms and any service-specific additional terms, but we retain any intellectual property rights that we have in our content. Don't remove, obscure, or alter any of our branding, logos, or legal notices.— Excerpt from Google's Google Terms of Service
(1) REGULATORY LANDSCAPE: This provision engages copyright law in the US (Copyright Act) and equivalent frameworks in other jurisdictions, as well as trademark law protecting Google's brand identifiers. The terms assert intellectual property ownership as a contractual matter, which is separately supported by applicable IP law. (2) GOVERNANCE EXPOSURE: Low. This is a standard intellectual property retention clause. The primary exposure for enterprise users is inadvertent misuse of Google-produced content (such as Maps imagery) in commercial contexts without reviewing applicable service-specific terms. (3) JURISDICTION FLAGS: Copyright and trademark protections apply globally under the Berne Convention and Paris Convention frameworks. Specific use restrictions for Google Maps and other services are governed by Google's Maps Platform Terms of Service, which are separate from these general terms and should be reviewed by developers and businesses. (4) CONTRACT AND VENDOR IMPLICATIONS: Developers and businesses using Google Maps, Search, or other Google-produced content in commercial products should review the applicable API terms of service to confirm permitted uses, as the general ToS does not exhaustively specify permitted commercial uses of Google content. (5) COMPLIANCE CONSIDERATIONS: Legal teams should ensure that any use of Google-produced content in commercial materials, applications, or publications is reviewed against both these general terms and the applicable service-specific additional terms.
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The terms clarify that Google-produced content in its services remains Google's intellectual property, and users' permission to interact with that content is limited to what the terms authorize. Misuse of Google branding or content may constitute a breach of these terms.
Users who incorporate Google Maps imagery or other Google-produced content into their own projects or products need to comply with the specific use permissions in these terms and any applicable service-specific terms, as Google retains intellectual property rights in such content.
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