This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →How other platforms handle this
We keep some data until you delete your Google Account, such as information about how often you use Gemini Apps.
your measurement data regarding your sleep, readiness, and activity is stored only so long as your Oura account is active.
We may retain your Personal Data for a period of time consistent with the original purpose of collection...or as long as required to fulfill our legal and/or regulatory obligations.
"We keep some data until you delete your Google Account, such as information about how often you use our services.Excerpt from Google's Privacy Policy
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The clause states: “We keep some data until you delete your Google Account, such as information about how often you use our services.”
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
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