This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →How other platforms handle this
If we make material changes to it or the ways we process your information, we'll notify you (by, for example, prominently posting a notice of the changes on our sites before they take effect or directly sending you a notification).
We will update this Privacy Policy from time to time. We always indicate the date the last changes were published, and if changes are significant, we'll provide a more prominent notice as required by law...
we'll inform you of the change before it takes effect, either by posting a notice on our website or by other reasonable means.
"We always indicate the date the last changes were published and we offer access to archived versions for your review.Excerpt from Google's Privacy Policy
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The clause states: “We always indicate the date the last changes were published and we offer access to archived versions for your review.”
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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