Upon termination of the agreement, any outstanding fees become immediately due and payable, and Google may charge collection expenses including legal fees to the payment method associated with the account holder's Google Ads account.
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that termination triggers immediate payment of all outstanding balances and authorizes Google to charge collection costs including legal fees to the payment method on file with Google Ads, even if the account holder intended to terminate the Google Analytics agreement independently of their Google Ads relationship.
This provision establishes that upon termination of the Google Analytics agreement, all outstanding fees plus any collection expenses and legal fees become immediately due and may be charged to the payment method associated with the account holder's Google Ads account, creating a cross-product billing dependency.
How other platforms handle this
Use another user's account or share your account with another person;
Keep usernames and passwords secure and confidential, and protect them from misuse or being stolen.
Set up multiple accounts for any person or entity in order to send similar content, unless you're part of a franchise or agency.
"Any outstanding balance becomes immediately due and payable upon termination of this Agreement and any collection expenses (including legal fees) incurred by Google will be included in the amount owed, and may be charged to the credit card or other billing mechanism associated with Your Google Ads account.Excerpt from Google's Analytics Terms of Service
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This provision establishes that termination triggers immediate payment of all outstanding balances and authorizes Google to charge collection costs including legal fees to the payment method on file with Google Ads, even if the account holder intended to terminate the Google Analytics agreement independently of their Google Ads relationship.
This provision establishes that upon termination of the Google Analytics agreement, all outstanding fees plus any collection expenses and legal fees become immediately due and may be charged to the payment method associated with the account holder's Google Ads account, creating a cross-product billing dependency.
ConductAtlas has identified this type of provision across 265 platforms. See the full comparison.
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