This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Because Google retains authority to change fees and payment policies at any time, the cost of using the Service is not fixed and may increase.
Interpretive note: The excerpt references additional examples of potential fee changes but the primary proposition is the general authority to change fees and payment policies.
The reader should expect that the fees and payment policies applicable to the Service are subject to change at Google's discretion.
How other platforms handle this
Google may change its offering of billing options (including by limiting or ceasing to offer any billing option) upon 30 days' notice to Customer and any such change will take effect at the beginning of Customer's next Order Term.
Customer will be responsible for all reasonable expenses (including attorneys' fees) incurred by Google in collecting such delinquent amounts.
If you do not timely cancel your subscription, your subscription will be renewed at the full price as indicated when the purchase was made, without any additional action by you, and you authorize us to charge your payment method for these amounts.
"Google may change its fees and payment policies for the Service from time to time including the addition of costs for geographic data, the importing of cost data from search engines, or other fees charged to Google...Excerpt from Google's Analytics Terms of Service
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Because Google retains authority to change fees and payment policies at any time, the cost of using the Service is not fixed and may increase.
The reader should expect that the fees and payment policies applicable to the Service are subject to change at Google's discretion.
ConductAtlas has identified this type of provision across 230 platforms. See the full comparison.
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